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Anta

Winning Designs in China: Standing Out to Fit In

Tom Doctoroff | Posted 08.26.2009 | Style

Read More: Giorgio Armani, Fashion, Apple, Nokia, Design in China, Anta, Chinese Culture, Ford, Successful Design in China, Louis Vuitton, Versace, Design, Fashion in China, Mont Blanc, China, Style News
Tom Doctoroff

Western-style individualism is like Eve's apple -- succulent, enticing, desired. Biting into it, however, risks banishment to the Land of Outcasts.

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How Marketers Can Win During China's "Recession"

Tom Doctoroff | Posted 06.10.2009 | Business

Read More: Cisco, Confucianism, Family Harmony, Chinese Consumers, Anta, Recession Fears, Migrant Workers, China Mobile, China, Recession Marketing, Economic Anxiety, Stability, Ajinomoto, Business News
Tom Doctoroff

China's recessionary environment has yielded a new conservatism that will not dissipate until vigorous growth is restored.

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Olympic Sponsors: For the Chinese, Winners and Losers

Tom Doctoroff | Posted 09.24.2008 | Business

Read More: Ge, Coca-Cola, Li Ning, Visa, Nike, Olympic Sponsorship, Beijing Olympics, Budweiser, Coke, Olympic Marketing, Yang Yuan Xiang, McDonald's, Business News, Adidas, Olympics, Anta, Business News
Tom Doctoroff

As the XXIX Olympiad in Beijing has come to a close, all eyes are on return on investment. Were the millions of dollars forked out by both international and local brands worth it?

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