David Bell is known to those who are lucky enough to know him as the mentor, yoda, guru, master, sage, teacher, guide, light and anything else you can use to name our industry's most respected advisor.
Magic are the moments that make the technology disappear and the message or experience appear. And today, more than ever, those messages need to be appear in a way that makes the consumer not a bystander but a participant.
Even at a festival dedicated to creativity, there was an emphasis on technology and data. So when someone wants to get back to the emotional connection between brands and consumers, it can feel like a refreshing bolt of "why, yes. Do tell."
What if your boss turned to you and said, let's turn all work into play. Now imagine that your career, your accomplishments, work patterns and place in a company, would all be viewed through such a model. That's exactly what PHD is doing.
Nick Law is the Global CCO of one of the world's most innovative and disruptive creative agencies. The architect of the Nike Fuel Band, Nick not only understands the ways brands must now connect with consumers -- he's the one building the bridges between them.
Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.
Marketers were out in force again this year, competing in a noisier than ever atmosphere. But for me, the brands who "won" SXSW were the ones who cut through the noise by telling their brand stories in the most actionable way possible.