Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.
Marketers were out in force again this year, competing in a noisier than ever atmosphere. But for me, the brands who "won" SXSW were the ones who cut through the noise by telling their brand stories in the most actionable way possible.