No new emails while you're on the phone? No big deal. Probably shouldn't be reading emails while on the phone anyway, right? But dig deeper and you realize how hobbled a smartphone is if it can't transmit data when it's being used for its primary function.
This is the first in a series of posts highlighting apps and their makers, both old and new, that have a compelling story. It's not only the apps that impress and inspire us, but the stories and the people behind them.
The world has many problems to solve. Yet Silicon Valley, which could be taking the lead in ridding humanity of its ills, is focused on scoring big hits by solving problems so small they can be said to be non-existent.
Apple revealed some of the most exciting changes to iOS in years at WWDC recently. With an unprecedented number of possibilities of where apps could go, what is this going to all mean for the average user?
Whether the 2013-14 flu season will be as severe as the previous year remains to be seen. What we do know is that civic app developers in cities across the country will be better equipped than before the help mitigate the problem by leveraging a new standard for data on flu shot locations.
With SDK's (Software Development Kits) we don't have to build client apps from scratch. This makes it affordable for my Fortune 500 and smaller clients to take the maiden voyage in the world of app development.
While brands and marketers are (rightly) concerned with ensuring their apps are downloaded, it really is only the start of the battle. More attention needs to be placed on the question, "has my brand created an immersive, compelling experience that adds real value for my customers?"
There is nothing as exciting as the spark of a new idea. On goes that lightbulb and your head fills with a hundred and one ways that this new app / feature / website will be the NEXT. BIG. THING. Ok Edison, your next step is to get the idea out of your head and onto paper.
Audience measurement is well understood and routinely performed by firms such as Nielsen (TV), Arbitron (radio) and Comscore (web). It would appear to be a no-brainer for these companies to jump on apps. But, clearly, that has not been the case. What gives?
A seventh grade student of Jackson, Miss. becomes one of Apple's youngest app developers. Charley Hutchison, 12, worked for months to create FriendsForFlickr, an iPhone friendly app that updates Flickr photos with mobile contacts.
The other day, I downloaded a movie app. Then I went about my business, not giving it another thought. It was just another day in a quiet revolution that has taken place in our lives -- we've been so busy, we hardly noticed.