Apple Cult

Scientists Find Apple Produces 'Religious' Reaction In Fans' Brains

The Huffington Post | Catharine Smith | Posted 07.19.2011

What's the difference between an ordinary Apple customer and an Apple fanatic? Journalist Alex Riley sought the answer as part of a BBC documentar...

You're Late to the Party, HuffPostTech. Apple Invented "Technology is Anthropology."

Fake Steve Jobs | Posted 05.25.2011

Fake Steve Jobs

The reason is, Apple is not really a company -- it's a cult. Imagine what it might be like if the Church of Scientology went into the consumer electronics business, and you'd have a pretty good idea of how we operate.