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Apple Iads

Apple Threatens Search Giants' Mobile Ad Shares

BusinessWeek | Olga Kharif | Posted 05.25.2011 | Technology

Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple's new iAd. Independent rivals such as Jumptap and...

Yahoo CEO: Apple's iAds 'Will Fall Apart'

businessinsider.com | Henry Blodget | Posted 05.25.2011 | Technology

Yahoo's outspoken CEO Carol Bartz unloaded on Apple's new "iAds" advertising product, with which Apple is now trying to disrupt the media business. ...

Apple iAds Off To A Slow Start

wsj.com | YUKARI IWATANI KANE | Posted 05.25.2011 | Technology

Apple Inc. is facing some early challenges in its closely watched mobile advertising foray, with some ad campaigns experiencing delays as agencies att...