Many expected NFC to be baked into the iPhone 4S. Those same people are anticipating an NFC-enabled iPhone5. I was one of those people but am starting to think differently after triangulating this most recent move with other things Apple has done over the past decade.
Years ago, the iTunes store was the only hope for the future of recorded music. Ten billion downloads later -- this laissez-faire attitude towards iTunes is the problem contributing to the devaluation of the album experience.