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Apple Prices

Apple Is Done Trying To Sell Cheap Phones

The Huffington Post | Timothy Stenovec | Posted 09.10.2014 | Technology

CUPERTINO, Calif. -- The iPhone is back to being expensive. Last year, Apple debuted a "cheap" iPhone, releasing a less pricey, plastic version to ...

Apple Moves the Price Curve

Michael R. Levin | Posted 05.10.2014 | Business
Michael R. Levin

For both iPhones and iPads, Apple's newest product lines have succeeded in pushing higher priced models and presumably higher margins.

Apple Slashes Prices For This MacBook Pro

AP | Posted 04.15.2013 | Technology

CUPERTINO, California (AP) — Apple says it has lowered the price of its 13-inch MacBook Pro laptops by $200 and updated its processors. It also laun...

Apple CEO Explains Why Apple's Products Are So Expensive (Sort Of)

Posted 02.12.2013 | Technology

Apple CEO Tim Cook's keynote speech at the Goldman Sachs Technology and Internet conference on Tuesday was mostly a chance for the chief executive to ...

Investors Are Not Happy With Apple

Reuters | Posted 03.26.2013 | Technology

By Himank Sharma and Sayantani Ghosh (Reuters) - Apple Inc's shares fell by as much as 12 percent on Thursday, staging their biggest pe...

How Apple Sets Its Prices

Macworld | Posted 01.15.2013 | Technology

Comparison-shopping for new electronics can be fun and addictive. With a bit of patience, some luck, and an eye for good deals, you can find everythin...

Apple Starting a Race to the Bottom (With Itself?)

Eric Chan | Posted 05.25.2011 | Technology
Eric Chan

The bottom line for consumers is that Apple's desktops, laptops, iPads, iPhones, Internet TV platforms and whatever else the company invents over the next decade, will likely be cheaper to buy than they were in years past.