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Apple Religion

Scientists Find Apple Produces 'Religious' Reaction In Fans' Brains

The Huffington Post | Catharine Smith | Posted 07.19.2011 | Technology

What's the difference between an ordinary Apple customer and an Apple fanatic? Journalist Alex Riley sought the answer as part of a BBC documentar...

Apple: The New Religion?

Skye Jethani | Posted 05.25.2011 | Religion
Skye Jethani

The frenzy created every time Apple releases a new product highlights a growing but under-reported phenomenon: the power of consumer brands to supplant traditional religions in peoples' lives.