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Happy Birthday Banner Ads

Jessica Rovello | Posted 10.30.2009 | Technology

Read More: Banner Ads, Firefox, Arkadium, Google Chrome, Internet Explorer, Netscape Navigator, Technology, Jessica Rovello, Technology News
Jessica Rovello

This Tuesday banner ads turned 15 and Advertising Age did a nice write-up of the first campaigns. Birthdays are always a good time to reflect on w...

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How to Lose Dates and Influence Losers - App Style

Jessica Rovello | Posted 10.21.2009 | Technology

Read More: Abc, The Bachelor, Pepsi, Pepsi App, Arkadium, Pepsi iPhone App, Jessica Rovello, The Girls Next Door, iPhone Apps, Technology News
Jessica Rovello

We all know women shouldn't be bucketed neatly into 24 stereotypes. It's objectifying. But haven't we to some extent brought this on ourselves?

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Taming the Sidewiki

Jessica Rovello | Posted 10.16.2009 | Technology

Read More: Google, Jessica Rovello, Arkadium, Sidewiki, Technology News
Jessica Rovello

Yes, you can tame your Sidewiki. And while you may never fully slay the beast that is rocking your website, you can learn from it, manage it and make it work for you (sort of).

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Attack of the Sidewiki

Jessica Rovello | Posted 10.07.2009 | Technology

Read More: Google, Jessica Rovello, Arkadium, Twitter, Apple, Microsoft, Technology News
Jessica Rovello

That's right, anyone can comment on anything at any website they visit, completely independent of the website owner.

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CashVille

Jessica Rovello | Posted 10.02.2009 | Entertainment

Read More: hi5, Bebo, Jessica Rovello, My Space, Facebook, Arkadium, Social-Games, Entertainment News
Jessica Rovello

Facebook games came on the scene approximately a year and half ago and have very quickly become the 800 pound gorilla of online gaming. Social games companies are the new darlings of the entertainment world.

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Grandma's Got Game

Jessica Rovello | Posted 09.23.2009 | Living

Read More: Clinton Global Initiative, Casual-Gaming, Aol, Casual Games, Arkadium, United Nations, Aarp, Advertising Week, Jessica Rovello, New York City, Omma, Living News
Jessica Rovello

Those of us in the games business know that grandma, grandpa, and great uncle Fred are the little secret that drive millions of game plays monthly across a host of sites.

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Hey, Dan Brown, Call Me

Jessica Rovello | Posted 11.16.2009 | Entertainment

Read More: Iphone, Nikola Tesla, Pini Society, Arkadium, King Tuts Tomb, Dan Brown the Lost Symbol, The Lost Symbol, Jessica Rovello, Symbol Quest, World War II, Dan Brown, Nile, Entertainment News
Jessica Rovello

Whether you love or hate his ideas, it's hard to deny that Brown has a gift for pulling you in and getting you excited about the possibility that there are truths being kept from us.

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To Tweet or Not To Tweet?

Jessica Rovello | Posted 09.28.2009 | Business

Read More: Reddit, Arkadium, Yahoo Buzz, Pingomatic, Twitter, Digg, Tweet, tinyurl.com, Facebook, Business News
Jessica Rovello

Let's face it, if you've been brave enough to ignore the Twitter trend you're considered an old media fossil.

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While My Guitar (Hero) Gently Weeps

Jessica Rovello | Posted 09.21.2009 | Entertainment

Read More: Activision, The Beatles, Arkadium, Rock Band, Ringo Starr, New York Times Magazine, Guitar Hero, Led Zeppelin, Mtv Games, Jessica Rovello, Motley Crue, Best Buy, Ea, Entertainment News
Jessica Rovello

Why on earth would the most successful band in history sell out to a video game?

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Are You Ready for Some Virtual Football?

Jessica Rovello | Posted 09.13.2009 | Entertainment

Read More: Mad Men, Wii, Football, Arkadium, Xbox 360, Iphone, Jessica Rovello, Fantasy Football, Psp, Madden 2010, Ea, ps3, Ps2, Entertainment News
Jessica Rovello

Gone are the days when you just got to lose your husband, boyfriend, son and dad on Sundays and the odd Thursday night.

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iPhone Games -- Hits vs. Hype

Jessica Rovello | Posted 09.05.2009 | Media

Read More: Arkadium, Flight Control, Casual Gaming, Casual Games, Developers, Iphone, Blackberry, Jessica Rovello, Ea, Spliterature, Media News
Jessica Rovello

The iPhone is fantastic for consumers, less so for game app developers.

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Still Nauseous After All these Years: Blair Witch Turns 10

Jessica Rovello | Posted 08.29.2009 | Entertainment

Read More: Online Marketing, Blairwitch.com, Blair Witch Project, Online, Arkadium, Viral Marketing, Online Advertising, Entertainment News
Jessica Rovello

In 1999 I was in charge of producing the Blair Witch Project's Web site and online media outreach. Here are five observations that hold the same weight in 2009 as they did in 1999.

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