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Many argue that Arthur's Day is the brainchild of the big corporation now behind Guinness-Diageo. Some say that they have created this day to make their dizzying profits go even higher. That is true. But it was and still is a brilliant idea.
If a thriving multi-billion euro corporation asked you to provide free marketing services for it, would you do it? If you plan on taking part in "Arthur's Day" on Thursday, Sept. 27, that's exactly what you will be doing.