Arts Marketing

A Balancing Act

Annmarie Erickson | Posted 03.27.2012

Read More: Arts Marketing, Detroit Around Town, Rembrandt Exhibit, Jesus, Religious Art, Rembrandt, Detroit Institute of Arts, Painting, Rembrandt and the Face of Jesus, Detroit News
Annmarie Erickson

Rembrandt and Jesus. Jesus or Rembrandt? Which name headlines the marquee? Is it the world-renowned painter? Or does Jesus automatically trump everyone on the playing field because, after all, he is Jesus?

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The Marginal Buyer

Michael Kaiser | Posted 06.18.2011

Read More: Arts Marketing, Arts Management, Ticket Buyers, Advertising, Facebook, Kennedy Center, Arts News
Michael Kaiser

One of the facts of life for all arts organizations is that we don't have the resources required to market to every potential ticket buyer, and arts managers can make the mistake of focusing their marketing on those who always buy tickets anyway.

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The Millennials Project

Michael Kaiser | Posted 06.04.2011

Read More: Enrico Caruso, Arts Marketing, Any Given Child, Ticket Prices, Giuseppe Verdi, Arts, Millennials, Arts Education, Kennedy Center, Arts News
Michael Kaiser

We in the arts face a major problem: we now have a generation of young people who have had virtually no exposure to the arts. They do not go to theater, concerts, dance performances or operas.

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The Technology Challenge

Michael Kaiser | Posted 05.25.2011

Read More: Arts Marketing, Arts Management, Social Networking, Advertising, Internet, Entertainment Industry, Arts, Twitter, Ticket Buyers, Facebook, Kennedy Center, Entertainment News
Michael Kaiser

We live in an age of astonishing invention. The new communication tools developed over the past 20 years are remarkable for their power and penetratio...

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I Like Older People

Michael Kaiser | Posted 05.25.2011

Read More: Arts Marketing, Arts Management, Ticket Buyers, Senior Citizens, Social Networking, Advertising, Kennedy Center, Arts News
Michael Kaiser

Looking to diversify our audiences does not mean we should turn our backs on, or reduce service to, seniors or other mainstays of our audience.

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Los Angeles: Faces in the Classical Music Crowd

Laurence Vittes | Posted 05.25.2011

Read More: Arts Marketing, Arts Management, Classical Music Media, Interviews, Arts News
Laurence Vittes

Together, Julia Torgovitskaya and Jennifer Chernick may be the world's hottest classical music and opera reporting team.

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Conventional "Wisdom"

Michael Kaiser | Posted 05.25.2011

Read More: Arts, Endowments, Arts Management, Arts-Marketing, Kennedy Center, Entertainment News
Michael Kaiser

Is there conventional wisdom amongst arts organizations that I disagree with and try to fight against?

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