Atlantic Avenue

MTA Sells Naming Rights To Brooklyn Subway Stations

nytimes.com | MICHAEL M. GRYNBAUM | Posted 07.25.2009 | New York


Over the last five years, the MTA has been trying eagerly to sell the rights to the names of subway stations. On Monday, they finally succeeded. After...

Embrace For Impact: Doug Jaeger Discusses the MoMA Subway Vandalism Debacle

Jeremy Abelson | Posted 05.01.2009 | Media


Jeremy Abelson

When does negative press actually become bad press? I posed that question to Jaeger, whose branding company was lambasted by the press for vandalizing its own MoMA subway campaign.

Poster Boy & Aakash Nihalani Remix the MoMA Collection

Dan Gould | Posted 03.27.2009 | Entertainment


Dan Gould

Yesterday morning, on the way to the office, we noticed something was pleasantly different about the Museum of Modern Art's temporary display inside the Atlantic Avenue subway station in Brooklyn.