MTA Sells Naming Rights To Brooklyn Subway Stations
Over the last five years, the MTA has been trying eagerly to sell the rights to the names of subway stations. On Monday, they finally succeeded. After...
Over the last five years, the MTA has been trying eagerly to sell the rights to the names of subway stations. On Monday, they finally succeeded. After...
Jeremy Abelson | Posted 05.01.2009 | Media
When does negative press actually become bad press? I posed that question to Jaeger, whose branding company was lambasted by the press for vandalizing its own MoMA subway campaign.
Dan Gould | Posted 03.27.2009 | Entertainment
Yesterday morning, on the way to the office, we noticed something was pleasantly different about the Museum of Modern Art's temporary display inside the Atlantic Avenue subway station in Brooklyn.
nytimes.com | MICHAEL M. GRYNBAUM | Posted 07.25.2009 | New York