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Attention Economy

Masters of the Attention Economy: What #Kony2012 and the Oregon Ducks Have in Common

Jason Wojciechowski | Posted 05.12.2012 | Home
Jason Wojciechowski

We in the activist community can spend weeks tearing down Invisible Children's effort. Or, we can choose to accept the new reality of the Attention Economy and get to work. Goldhaber forecasts in his paper, "If you have enough attention, you can get anything you want." What do you want?