It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.

Jeremy Lockhorn and Jonathan Hull are the visionaries behind the Emerging Experiences and Media Labs at Razorfish. It is their job, indeed very much their passion, to foresee the ways in which media is transforming and how brands can innovate alongside it.

LAS VEGAS - The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel...

Here are five cars that will help increase your odds of making it to Season 4 of The Walking Dead.

For consumers seeking safer roads and more fuel-efficiency, automated vehicles that rely on sensors -- not humans -- for driving are the next big thin...

24/7 Wall St: The cost of a luxury automobile does not end with its purchase price — it begins there. The true ownership costs are often much mo...

Despite all the hype about fuel efficient cars and the future of alternative fuels, there are few things more harmful to the environment than cars. ...

GENEVA — Automakers are thinking small – in size, not ambition. After years marked by environmental concerns, then the economic downturn ...

BMW grabbed the top spot in the U.S. luxury auto market in 2011, edging out Daimler AG's Mercedes-Benz brand, as both German automakers took advan...