Last month in Santa Monica, I attended a multiplatform art event sponsored by Audi to promote their new A3. As many friends of this page know, I do not drive a car, so I'm not all that well-equipped to judge, but the car looks really nice.
Buildings, clothing and products all trigger the public's awareness of design. But how about the automobiles we drive? Not being an expert on the topic, I asked a master automobile designer how he measures great design.
The idea that you can only get a luxury car from a luxury brand may be specifically American. Brands like Acura, Infiniti and Lexus were invented to sell luxurious Hondas, Nissans and Toyotas to Americans who probably don't think of Hondas, Nissans and Toyotas as luxury cars.
It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.
Jeremy Lockhorn and Jonathan Hull are the visionaries behind the Emerging Experiences and Media Labs at Razorfish. It is their job, indeed very much their passion, to foresee the ways in which media is transforming and how brands can innovate alongside it.
Autonomous cars will give drivers the right to claim that they are not liable for traffic incidents, but determining who is liable will be a bit tricky. Responsibility will somehow have to be shared by the driver and the maker of the technology and the car.
CES made clear how much our whole notion of what a computer does is changing. Only a few short years ago, we used computers only at our desks. Now there are laptops, netbooks, the Mac Air, Ultrabooks and tablets of all sizes.
More and more brands are putting their biggest Super Bowl ads up on YouTube before the big game is even played. What's Trending has gone around and found all the hottest, must-see Super Bowl 47 commercials and put them all together in one massive compilation.