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Aunties Day

New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

Melanie Notkin | Posted 01.30.2013 | Women
Read More: Toys, Family Village, Niche, Childless, Segment, Aunt, Pank, Auntie, Study, Childfree, Pank Power, The New Normal, Marketing, Women News, Moms, Parents, Family, New Normal, Women, Holiday Shopping, Godmothers, Panks, KRC Research, Godchildren, Education, Auntie's Day, Savvy Auntie, Advertising, Cool Toys, Weber Shandwick, Gifts, Nephews, Nieces, Women News
Melanie Notkin

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. But as much as I felt this milestone had changed everything for me, no one else beyond my closest friends and family seemed to notice. No one spoke to me as an aunt.

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A Message for Moms: Up the Auntie

Melanie Notkin | Posted 09.18.2012 | Women
Read More: Women, Circumstantial Infertility, Childfree, Women News, Auntie's Day, Childlessness, Infertility, Childless, Aunt's Day, Mother, Aunt, Savvy Auntie, Single, Maternal, Auntie, Women News
Melanie Notkin

I had always planned, expected, hoped and dreamed that I'd marry and have children, but I'm now in my early 40's and both milestones have eluded me.

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It's Time for Auntie's Day

Melanie Notkin | Posted 09.15.2012 | Women
Read More: Women, Early Childhood Development, Women News, Childlessness, Auntie's Day, Infertility, Childless, Savvy Auntie, Aunt's Day, Aunt, Qualauntie Time, Auntie, Women News
Melanie Notkin

Sunday, July 22, marks the fourth annual Auntie's Day®. It's a day to honor and celebrate the women in the American Family Village who love and give to children not-their-own.

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When You're Not a Mother on Mother's Day

Melanie Notkin | Posted 07.09.2012 | Women
Read More: Circumstantial Infertility, Women, The Truth About Childless Women, Childlessness, Women News, Childless, Infertility, Aunt, Qualauntie Time, Mother's Day, Motherhood, Childless Women, Auntie, Aunthood, Auntie's Day, Savvy Auntie, Mother, Anna Jarvis, Single, Mom, Aunts Day, Women News
Melanie Notkin

Babies are born from the womb. Maternity is born from the soul. There are many ways to mother.

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