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Author Tours

Is a Book Publicist Worth the Money?

Holly Robinson | Posted 06.11.2014 | Books
Holly Robinson

Of course, I had no idea how much money a publicist would cost, and I was gobsmacked by their fees. Finally, though, I found a publicist who used to work at a big traditional house and seemed experienced and smart. Here's what I've learned in that time.

Superstar Author Events -- Discoverability on Steroids

Brooke Warner | Posted 06.30.2014 | Books
Brooke Warner

So here's something exciting in the world of publishing. Oprah is launching a fall tour -- The Life You Want Weekend Tour! -- that features a roster o...

The Loneliness of the Long-Distance Author

Lev Raphael | Posted 03.31.2014 | Travel
Lev Raphael

When it comes to being a traveling author, it helps that I did so much theater in college, and that I've taught for many years as well. I generally feel comfortable as a performer of my own work -- and my own life. And yet there's always a trace of sadness on the road, too.

Selling Yourself Never Ends When You're an Author

Lev Raphael | Posted 08.31.2013 | Books
Lev Raphael

You're currently expected to have a strong presence on Goodreads and anywhere else on-line you can chat with your fans. How long will that be the new "best" way to promote your books?

Responding to Fans Isn't Always Easy

Lev Raphael | Posted 05.27.2013 | Books
Lev Raphael

When you start publishing, nobody prepares you for the weird experience of being praised in person by a stranger. The moment is both heartening and a bit embarrassing, even when you're an extrovert.

Planning a Blog Tour? Think Twice.

Lev Raphael | Posted 05.11.2013 | Books
Lev Raphael

Blog tours are all the rage right now for indie and traditionally-published authors. My advice: think it through, and then talk to other people who've done them, and think it through again.

When Bad Readings Happen to Good Authors

Lev Raphael | Posted 03.06.2013 | Books
Lev Raphael

It's a common occurrence: We love an author, we've read all her books, we can't wait to hear her read at a local book store. And when we go, the readi...

(More) Sh*t People Say to Authors

Lev Raphael | Posted 11.11.2012 | Books
Lev Raphael

At first, when you're on tour, it's surprising, then tiring -- but eventually it's funny, and sometimes even offers you material for your next book. All the comments on this list have been offered to me or author friends of mine.

3 Mistakes Authors Make

Ann Bauer | Posted 08.05.2012 | Books
Ann Bauer

When you're a brand-new author with a book just out, you tend to be pathologically focused -- on reviews, media and interviews and why you're not getting more reviews, media and interviews. I was in exactly this place when I showed up to read.

Writing Is My Business and So Is Publicity

Lev Raphael | Posted 05.07.2012 | Books
Lev Raphael

Doing publicity takes time away from writing, but without it, the writing you do doesn't get out there. If you're lucky, the PR can be fun.

How to Have a Perfect Book Tour

Lev Raphael | Posted 01.31.2012 | Books
Lev Raphael

Authors often feel like DHL parcels on a book tour, delivered from one venue to another. Small things can feel like big problems. So how do you maintain control?

The Five Stages of Book Touring

Lev Raphael | Posted 01.11.2012 | Books
Lev Raphael

I'm reading from my memoir My Germany in German and English, and the tour is going well, with enthusiastic audiences. But there's also an inner tour I'm on, one that has five stages I am very familiar with. I think other authors will recognize them.

Bookstore Bingo Is Worse for Authors

Lev Raphael | Posted 06.19.2011 | Books
Lev Raphael

At one reading on my first book tour, someone aggressively asked me, "What does your book have to say to women?" I was so surprised, my reply was a feeble joke: "It says 'Buy me!'"

Bookstore Bingo: Author's Edition

Lev Raphael | Posted 05.25.2011 | Books
Lev Raphael

The Huffington Post just published another entertaining Bookstore Bingo of actual, amusing things people overhear customers say in bookstores (Walmart...

Should Authors Avoid Bookstores?

Lev Raphael | Posted 05.25.2011 | Books
Lev Raphael

When it comes to promotion, it's not enough to have crafted a great book. You need to figure out what your target audiences might be, where to find them, and how to reach them.

Letting Go of The Past: An Author's View

Lev Raphael | Posted 05.25.2011 | Books
Lev Raphael

The freeing up of physical space has also freed my mind. I don't find myself dwelling much any more on the things that didn't happen for me in my writing life, the wrong turns ...

Don't Be an Amateur: 5 Ways Authors Can Be Better Performers

Lev Raphael | Posted 05.25.2011 | Books
Lev Raphael

Here are five things authors should do to become skilled at this very demanding and essential side of the profession.

How to Dress an Author

Melanie Benjamin | Posted 05.25.2011 | Books
Melanie Benjamin

I feel as if it's my personal mission to make over every dowdy author I see. I haven't quite learned how to do this tactfully, despite the strong temptation.

5 Parallels Between Author Tours And Rock Concerts (PHOTOS, POLL)

Jeffrey Wasserstrom | Posted 05.25.2011 | Books
Jeffrey Wasserstrom

Many specific things have happened during my book tours that parallel things that bands have enjoyed--or suffered through.