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Auto Marketing

The Fastest Launch of Any Company, Part One

Steve Mariotti | Posted 08.13.2014 | Business
Steve Mariotti

J.D. Power, or Dave, the founder of J.D. Power and Associates has spent decades not only building a successful global company, but also revolutionizing how consumers access information about product quality.

5 Reasons to Shift Auto Marketing to 50-Plus in 2014

Mark Bradbury | Posted 03.17.2014 | Fifty
Mark Bradbury

U.S. auto sales have been racing ahead on the fast track, rising by 1.5 million in the last three years. Fueling the auto industry's acceleration is the 50-plus population, which contributed an amazing 84 percent of that growth.