Trudy Hardy, a 19-year veteran in the auto industry, joined AOL's BUILD series to share her experiences in marketing, product planning and strategy for such brands as Jaguar, Mini and in her current role as Vice President of Marketing North America for BMW.
From billboards linking the UAW and Detroit to a state senator's warnings that unionization could threaten the plant's tax incentives, the battle lines between pro- and anti-union forces extended far past the Chattanooga factory floor where about 1,500 workers toil each day.
Mary Barra's appointment as CEO of General Motors is clearly a milestone for both women and the auto industry. This is a business, after all, where it's more likely to see a woman draped across a car hood at an auto show or in a pin-up calendar than sitting in the executive suite.
The series follows me from this past spring and summer, capturing my life on and off the track as an 18-year-old NASCAR driver... everything from going to prom and graduating high school to racing against the pros, guys TWICE my age, at 160 miles per hour!