No one in her right mind wants to run, walk, or in any way support breast cancer. We run against it. We run to empower the people who have been afflicted and are at risk of being afflicted in the future. We do not run to promote it or to encourage a culture of disease.
I don't care if they make a profit. I don't care if they make a huge profit. I don't care if they make a tiny profit. I don't care if some of them make no profit at all as long as October remains pink.
This film urges us to look hard at what charities like Komen are really saying about breast cancer, those who have it and the companies trying to "pinkwash" themselves, insulating themselves from criticism.