iOS app Android app

B Bonin Bough

(VIDEO) Mondelez's Bonin: Marketers Must Move Past Complacency

Andy Plesser | Posted 06.30.2014 | Business
Andy Plesser

CANNES, France - Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of...

Corporate Social Media Usage: No one really knows how and we're all in the same boat.

Denis Campbell | Posted 05.25.2011 | Business
Denis Campbell

"Authentic voice" and "customer dialogue" were the buzzwords as 400 corporate marketing experts gathered for a day-long social media conference in London.