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(VIDEO) Mondelēz's Bough Aims To Be A Data Player

Andy Plesser | Posted 12.15.2014 | Business
Andy Plesser

One of the industry's celebrated digital marketing chiefs says using his company's own data about consumer behavior will become key to future campaign...

(VIDEO) Giant Snack Maker Mondelēz Nets 100 Million Views w/ 'NowThisNews" Real-Time Collaboration

Andy Plesser | Posted 12.07.2014 | Media
Andy Plesser

Already considered a leader in real-time brand content creation on a per-campaign basis, Oreo maker Mondelēz International in April announced a part...

(VIDEO) Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez' Bough

Andy Plesser | Posted 11.15.2014 | Business
Andy Plesser

COLOGNE, Germany -- The injection of "programmatic" ad-trading automation and control in to linear TV will likely increase, not diminish, the value of...

(VIDEO) Mondelez's Bonin: Marketers Must Move Past Complacency

Andy Plesser | Posted 08.30.2014 | Business
Andy Plesser

CANNES, France - Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of...

Corporate Social Media Usage: No one really knows how and we're all in the same boat.

Denis Campbell | Posted 05.25.2011 | Business
Denis Campbell

"Authentic voice" and "customer dialogue" were the buzzwords as 400 corporate marketing experts gathered for a day-long social media conference in London.