iOS app Android app

B2b

Understanding the Implications of Consumer Empowerment in Health Care

Renée Richardson Gosline | Posted 09.30.2014 | Healthy Living
Renée Richardson Gosline

The days of the passive patient and omnipotent Marcus Welby-like physician are long gone. Since the 1990s, consumer empowerment in health care has bee...

3 Common Misconceptions About Social Selling for B2B

Ian Altman | Posted 09.14.2014 | Business
Ian Altman

Let's face it, none of this is new. It's the way we have always communicated. It's just that we now have new tools.

A Helping Hand: B2B

Anita Verma-Lallian | Posted 06.25.2014 | Business
Anita Verma-Lallian

Those private companies with resources can help incentivize others to do business because at the end of the day, a healthy economy helps everyone.

Human to Human (H2H) -- Collaboration is the New Competition

Tom Lowery | Posted 04.02.2014 | Business
Tom Lowery

Collaboration is an experience that integrates people, technology and business through which extraordinary things can happen and businesses can increase profits. Sounds like a true win-win to me.

Marketers Are Putting Their Faith and Money Into Content Creation, LinkedIn and Twitter

VisualNews.com | Posted 11.07.2013 | Business
VisualNews.com

A joint annual report by MarketingProfs and the Content Marketing Institute uncovered some valuable insights into how business-to-business (B2B) marketers are adapting and using content marketing strategies on social media to support their brand.

4 Big Trends in 2014 -- Social/Mobile/Data in the Cloud

Beverly Macy | Posted 01.23.2014 | Technology
Beverly Macy

Economists seem cautiously optimistic that 2014 could see a turning point in global economic growth. The proliferation of smartphones and tablets, the 24/7 connectivity, and the millennials worldwide will make 2014 an interesting journey indeed.

Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy

Sharmila Chatterjee | Posted 09.07.2013 | Business
Sharmila Chatterjee

Information has always been a great way to connect with consumers, establish credibility, and gain trust. And today, with advances in digital technology and the increasingly fast-paced and competitive nature of the global business environment, it is even more vital.

Digital or Bust: Budgets Flow Towards Stronger Returns

Amanda Fayer | Posted 08.13.2013 | Business
Amanda Fayer

It's not surprising to see marketing budgets shifting towards a more digital-focus this year. What makes the increase significant is the fact that a v...

LOOK: Submit Your Bay To Breakers Photos!

Robin Wilkey | Posted 05.19.2013 | San Francisco

It's the most wonderful time of the year, San Francisco. Bay to Breakers 2013 is finally here. And we want to see your costumes, your photo-finish...

Seven Design Tips for Making Great Infographics

Karl Gude | Posted 01.17.2013 | Media
Karl Gude

Bad design does irreversible harm to an infographic. It trivializes good content (for the rare visitor who chooses to wade through the ugliness and confusion instead of fleeing in horror at the sight of it) and reflects badly on you and your business.

Consumer-led Storytelling: Brand Communication in a New Age

Omar Kattan | Posted 10.11.2012 | Business
Omar Kattan

Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand's marketing message (story).

Belief: A Force Greater Than Inertia

Tom Butta | Posted 10.29.2012 | Business
Tom Butta

Some might see the notion of belief as a non-strategic, softer side of business. That couldn't be more wrong. Belief is the essential ingredient for winning. Look at these three common scenarios. See how belief made the difference.

Increasing ROI for Small Businesses in Social Media Space

Mehrunisa Qayyum | Posted 08.14.2012 | Small Business
Mehrunisa Qayyum

Currently, more than a billion people troll social media sites. How can a small business capitalize on converting these users into business leads? Alt...

Robin Wilkey

Your Ultimate Bay To Breakers Survival Guide

HuffingtonPost.com | Robin Wilkey | Posted 05.18.2012 | San Francisco

San Francisco is known for its fairs and festivals. But there is one local event –- the oldest of its kind -– that truly defines this city. The...

What is Transformation?

Tom Butta | Posted 05.28.2012 | Business
Tom Butta

I recently read an article in The Economist about Jim Collins, the author of Built to Last, Good to Great, and, most recently, Great by Choice. The pi...

The Road to Value (Part 2)

Tom Butta | Posted 05.14.2012 | Business
Tom Butta

A value roadmap can provide a number of sustainable benefits inside the company that invests in the effort. The capabilities section of the value roadmap showcases the gaps between what the roadmap says is needed and what the company can actually provide.

Green B2B: The Secret Sauce For Better Employees?

Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

Sustainability is very much a headline in B2C. But we don't hear much on the subject in B2B. Is it happening? What are the motivators for B2B business...