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Baby Boomer Marketing

The Business of Aging

Florian Kohlbacher, PhD | Posted 04.30.2013 | Fifty
Read More: Silver-Market, Aging, Aging Populations, Businesses and Aging Populations, Baby-Boomer-Marketing, Marketing to Baby Boomers, Fifty News
Florian Kohlbacher, PhD

Japan is the world's most rapidly graying nation. It's good place to look for a preview of what's to come in the United States and other countries, and what these changes mean for businesses.

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Why Study Calls Boomers 'The Most Valuable Generation'

Posted 08.17.2012 | Fifty
Read More: Advertising to Boomers, Marketing to Boomers, Marketing, Baby Boomers, Boomer Marketing, Boomers, Baby Boomer Marketing, Fifty News

Post 50s know their own strength -- but it still seems like brands are having a hard time recognizing it when it comes to marketing to boomers. Leavin...

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