I've been an ad guy for almost 20 years, so I know how it works. The more over-the-top and provocative, the more attention the ad gets. I feared your campaign would be sensationalized in order to push the envelope like the Benetton ads of yore.
Businesses are constantly confronted with risk, some are unpredictable and uncontrollable but others can be measured, evaluated and mitigated. A business's success often depends on its ability to identify and minimize risk.
What African American doesn't have a story, where some unknown guard challenged you or followed you out of the store. What about the annoying stores that make you pull out the receipt on the way out the door, and have the security guard ravage through your purchased goods?