I've been an ad guy for almost 20 years, so I know how it works. The more over-the-top and provocative, the more attention the ad gets. I feared your campaign would be sensationalized in order to push the envelope like the Benetton ads of yore.
As buyers, editors, bloggers, stylists and celebrities descend upon New York City from all over the world, it is a clear reminder of the energy and excitement that fashion creates on both the runway and the street.
What African American doesn't have a story, where some unknown guard challenged you or followed you out of the store. What about the annoying stores that make you pull out the receipt on the way out the door, and have the security guard ravage through your purchased goods?
Jay Z deserves his success, but with that success comes an obligation. Jay Z is one of the few individuals who has the influence and power to send a clear message to corporate America that racial equality, not the dollar is the real Holy Grail.
To be honest with you, I couldn't care less whether you keep Barneys' money. It won't change a reality of more than 700,000 people -- mostly Black and Latino -- stopped and frisked by the NYPD in a single year.