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What's a Social Business? Look Beyond the Tweets and Likes

Graham Kittle | Posted 06.23.2013 | Technology
Graham Kittle

Every company these days knows they have to get social. Yet often, even when organizations think they're embracing social media in a big way, they aren't. For most companies, social means marketing. It equals Facebook likes and Twitter followers. But that's just the price of entry into the social world we -- the 1.5 billion people using social networks -- are crafting around us.