Inciting grassroots involvement in food system issues is critical -- yet, until the pink slime debacle, consumer uprisings have mostly eluded the movement. Why did this issue create such a powerful consumer reaction?
During the weekend, the meat industry hosted a massive picnic in Iowa (with what else, free burgers) to show its support for Beef Products Inc, maker of the filler. The event was held, fittingly, at the Tyson Events Center.
Three fast food giants -- McDonald's, Burger King and Taco Bell -- have discontinued their use of "Pink Slime." But while fast food customers can vote with their dollars, students must passively consume whatever the federal government sees fit to feed them.