Consider even the mundane phenomenon of self-serve frozen yogurt. The reason frozen yogurt has become so popular may not be entirely due to its taste, but to the opportunity for constrained creativity.
How can markets be made efficient when people aren't? Apparent market failures are often attributed to individuals making apparent 'irrational' decisions. However, I argue that markets can be made more efficient when creating environments for individuals that aid their decision-making.
Little is known about people's thoughts about wages and fairness. In general, people favor some threshold of fairness, but what is this threshold -- and how widely is it shared? Two psychological scientists have recently begun exploring these important questions.
If more environmental studies and more alarming news will not mobilize leaders and the public for an all-out commitment to the preservation of our small vulnerable corner of the universe, what will? Perhaps we need to shift our focus from information to changing human behavior.
When it comes to eating healthy, the deck is rigged against us. If we are going to invest in a broad campaign telling people to "eat real food," we must also invest in a broad campaign to make eating real food an "easier" choice to make.
It's hardly surprising to learn that status-seeking individuals choose to buy goods and services based on how impressive the cost is. What is disconcerting is to realize that it's not just that typical high-prestige goods like handbags, luxury cars and the like that can become markers of status.
By evaluating the total marathon experience, we can identify key components that make running an entirely unnatural distance so appealing, and consider how we might apply them to health behavior change.
Many smokers will say, "of course smoking kills -- other people, not me. I've got good genes." Holding this dangerous, usually inaccurate perception means we are less likely to put things in place to reduce our risk of harm.
At the end of the day, so many of us feel like underdogs and we want nothing more than to see another underdog succeed. Luckily for us, we can count on the annual March Madness to provide a few underdogs success stories.
This innovative approach to the management of genetic health information better balances the goals of patient health and consumer freedom. Genetic testing is the next frontier of personalized medicine. But it needs a nudge.
Locals cannot always be trusted to be the perfect guides. They may know the best routes through a town and a great secret restaurant, but locals are often out of touch with many tourists' experiences and desires.
Behavioral scientists don't just study irrationality; we live with it. Despite our own efforts to live rational lives and all the effort we spend designing environments that help people behave more rationally, we scientists find ourselves choosing irrationally.
Ever since Star Wars, we've increasingly gone more and more towards movies that convince us that we are secretly more powerful and more interesting than the world lets on. We can not get enough of that story!
You might find yourself picking up lunch for yourself and an overweight friend. Do you get her fries or salad as a side dish? What do you get for yourself? What will she think when you return with your selections for her and for yourself?
The idea of structuring processes and tasks to most efficiently utilize employees' time and workload has an intuitive appeal -- isn't efficiency a goal many countries cherish and many people strive towards?