In comparing Allais' two counterintuitive observations -- that pendulums behave oddly during eclipses and that human beings behave oddly when making decisions involving uncertainties -- I can't help feeling the former is much more important than the latter.
Since trust and cooperation are so essential to the smooth working of human society, it makes sense that people would have learned over eons both to send signals of trustworthiness and to interpret signs of malicious intent.
Just because legislating immunization coverage works in the United States doesn't mean it will work in Pakistan. The main reason is that the drivers of under-vaccination in Pakistan and the United States are fundamentally different.
Making meaning is a fundamental brain addiction with a pesky non-discerning quality to it that makes it tough to know when it is serving you and when it isn't. To me this is the only rule one needs to remember.
Much is made of the inability to forecast the current crisis of economics; others say that it arises from the assumption of "rational expectations." On the contrary: it is a fundamental principle that there can be no reliable way of predicting a crisis.
Ask people how fattening those organic chocolate-covered peanuts are, and they'll guess a lower number than they did for the non-organic version. They'll also eat more than they would have otherwise. The same goes for "low-fat" products.
If you are trying to create an environment in which people are going to cooperate, you are probably better off fostering an environment of team unity and trust than you are focusing on the gender balance of the group.
Here's the classic economic view of your car-purchasing behavior: You walk into a dealership, choose a car based on brand, color, cylinders, looks and general feel and then start comparing prices among different options.
Due to cultural shifts and technological advances in social media, the divide that has separated social and traditional marketing is narrowing significantly. Three trends are at the root of this melding.