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Being Cool

The Secret of Coolness Revealed

Ilan Dar-Nimrod | Posted 08.17.2012 | Science
Ilan Dar-Nimrod

We have brought back James Dean to our current days' cool. I could breathe freely again. Cancel my tattoos' removal appointment. Light another smoke.

The Birth of Cool (Research)

Ilan Dar-Nimrod | Posted 08.14.2012 | Science
Ilan Dar-Nimrod

To our shock and dismay, we found that despite the omnipresence of the term "cool" there is no quantitative research that actually indicates what it means.

What Are All the Cool Kids Up to These Days?

Quora | Posted 06.06.2012 | Home
Quora

The rise of "hipsterdom" has turned cool on its head. All of a sudden you have people making throwbacks to all parts of historic culture in an attempt to be "authentic." You can pickle things or do urban beekeeping... and all of a sudden it's cool.

Are You Trying Too Hard to Make Your Kids Think You're Cool?

John Blumenthal | Posted 01.09.2012 | Parents
John Blumenthal

If you're a parent and you're over 50, your kids will not be duped into thinking you're cool if you imitate their clothing style, adopt their slang and embrace their culture.