The Mad Men Are Dead -- Long Live Engagement
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Media Buy,
Mad Men,
Failing Metrics,
Advertising,
Campaign,
Ad Placement,
Branding,
Death of Advertising,
Engagement Banking,
Below-the-Line,
Technology News
In October 1994, HotWired made history by placing on their website the very first banner ad for none other than AT&T. That may not have seemed significant at the time, but it represented a very significant shift in advertising modality.
Brett King | Posted 05.25.2011