The Super Bowl presents the once-in-a-year opportunity when you know your target demographic is tuning in. Doesn't it make sense to create content that is relevant to those who will buy your product or are you just turning this into a $4-million-plus branding exercise?
As far as the dejected New England Patriots are concerned, there was only one winner at the Super Bowl. And, it wasn't them. But the New York Giants a...
Super Bowl Sunday is the only day in which the commercials are just as important as what's on TV. After all, companies drop 2 or 3 million dollars on ...