Each party sees what it wants. Ron Reagan and Torie Clarke, for example, differ on who won Biden-Ryan - the smiling steamroller or the blue-eyed boy scout? Was Benghazi a tragedy or calamity? Then: let Obama be O'Biden!
Why does our view of hell matter? Because believers in hell believe in revenge. And according to brain chemistry studies, taking revenge and nurturing resentment is a major source of life-destroying stress.