I went into Reaching For the Moon as blind as could be, having never heard of Elizabeth Bishop, her poetry, Lota de Macedo Soares, or the creation of Flamengo Park, and I left totally curious and enthralled by all of it.
Jobs got hammered by critics and has performed poorly at the box office. However, I'm guessing a lot of those critics aren't like me -- someone who grew up on Apple computers, devoured Walt Isaacson's biography, and has followed the company's every move for years.
Maybe you didn't have time to read Walter Isaacson's 656-page biography of Steve Jobs -- a little long, ironically, for reading on the iPhone and iPad. No worries, Apple fanboys and girls: There's plenty more to come.
Back in the 1970s, Burger King decided to create commercials aimed at children using an actor impersonating "Mister Rogers." Was he good? Did it work? Let me tell you how good he was and how well it worked: When I first saw the commercial while at home one late afternoon, I thought it was Fred.