I would argue that Heartland's billboard was more than just a matter of living in a bubble: climate deniers are at a turning point. The oil industry and petroleum supporters are backed into a corner on the issue of climate change.
As a child, my friends and I would go to the corner store and purchase a small bag of potato chips and a soda. Back then, we had no clue as to why to soda tasted so good. I wish I could reverse all of these years.
If we want to get serious about fighting obesity, public health researchers would like us to understand, we need to look at the social dynamics that drive our bad health behaviors. And the most powerful driver of that unhealthy behavior? That would be inequality.
Given the health consequences and enormous cost of our country's obesity epidemic, it is time to return eating less. And banning the large sizes of unhealthy sugar-sweetened beverages is a good place to begin.