It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.

"The pattern has become predictable," I share with my friend over lunch at Jacksons yesterday in Tyson's Corner McLean. "But remember, you are still...

Political leaders have known for centuries what commercial organizations have recently discovered: The most successful brands are rooted in universal human ideals.

When we vote and when we buy, we want to know exactly what we're getting. Like some politicians, a few automakers are better than others when it comes to sticking to their word. Here are a few that are tops when it comes to brand integrity.

How can big corporate brands earn street cred or a cool factor to get the early adopters on board? Here are 10 key tips.

With summer underway, it's time for vacationers and pleasure seekers to start heading out on road trips. Some will be short hauls to the nearest beach, while others might be cross-country slogs. Here's a look at five great vehicles, based on the type of trip you're looking for.

BEIJING, May 24 (Reuters) - BMW Group expects its China sales to rise 25-30 percent this year, Chief Financial Officer Friedrich Eichiner told repor...

24/7 Wall St: The cost of a luxury automobile does not end with its purchase price — it begins there. The true ownership costs are often much mo...

* Each job at a foreign firm's U.S. unit supports 3 others * Manufacturing employment leads other sectors * U.S. slice o...

Markus Hipp is the Executive Director of the BMW Foundation, headquartered in Germany. He began his career in philanthropy at the Robert Bosch Foundation. I recently spoke with Markus about his work and his perception of German vs. American leadership.

FRANKFURT, Germany -- A sharp jump in sales of its luxury cars and sport utility vehicles in China helped German automaker BMW AG increase net profit ...

BMW grabbed the top spot in the U.S. luxury auto market in 2011, edging out Daimler AG's Mercedes-Benz brand, as both German automakers took advan...