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Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 12.14.2014 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

Internet of Things, The Game Changer

Paul Mashegoane | Posted 12.02.2014 | Technology
Paul Mashegoane

The world has never seen something like this, not even science fiction movies did not exactly predict this. We have seen a drop in the ocean of what's about to happen, approaching us at a lightning speed.

Robert Crenshaw's Friends, Family and Neighbors: Detroit Rocker on Roots and Working With Talented Loved Ones

Steve Karras | Posted 12.06.2014 | Arts
Steve Karras

The best work any artist can muster is the kind that comes from a place where career is never the driving force, age is just a number and one's relevance means little, except to himself. And though Crenshaw is apt to file away the chapter of his earlier life of a rock and roller, it's possible that many exciting chapters lay ahead.

Marketing to Women... Some Advice for the Auto Industry

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

When marketing to women, don't assume all women have the same needs. Look for differences between women and develop products and marketing approaches to suit a greater variety of needs.

Enjoying Your Shiny New SUV? (My Junk Heap Will Bury It)

Peter Mandel | Posted 11.08.2014 | Fifty
Peter Mandel

Everyone nowadays seems to enjoy new-car interior air. But give me a whiff, any time, that brings back memories of adventures and interesting trips over a bunch of years. Here's a look at a few automobiles that I'd pick in a second over a Lexus, that I would drive again with pride -- if only they were still here.

Top 10 Things to Do in Greenville, South Carolina

Teri Johnson | Posted 10.27.2014 | Travel
Teri Johnson

Out of 30 U.S. cities named Greenville, it's the one in the heart of South Carolina's upcountry that stands out and makes you say, "Yeah, that Greenville". As one of the fastest growing cities in America, Greenville, South Carolina has a flourishing and revitalized downtown filled with boutiques, restaurants, art galleries and more.

Brave New Marketing World: From Chaos to Order

Tom Doctoroff | Posted 09.24.2014 | Business
Tom Doctoroff

The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.

BMW's Trudy Hardy Takes the #AOLBUILD Stage

AOL BUILD | Posted 08.30.2014 | Technology
AOL BUILD

Trudy Hardy, a 19-year veteran in the auto industry, joined AOL's BUILD series to share her experiences in marketing, product planning and strategy for such brands as Jaguar, Mini and in her current role as Vice President of Marketing North America for BMW.

Start Your Marketing Strategy With One Word

Scott MacFarland | Posted 06.18.2014 | Business
Scott MacFarland

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word.

Public Education and Job Readiness: What Can Be Done to Shrink the Skills Gap?

Peter Smirniotopoulos | Posted 05.17.2014 | Education
Peter Smirniotopoulos

What role should K-12 public education play in the job readiness of its graduates? Answering this question first requires addressing the proper role of public education.

Retail Chatter #6

June Haynes | Posted 04.28.2014 | Business
June Haynes

Luxury retailers should take note of the old saying, "Don't judge a book by its cover." If you want to attract this future generation of leaders, adapt to their beliefs that, luxury is not a symbol of achievement, rather a promise to self that "You Can Achieve."

Fears and Tears: Halfpipe Bobsled and Other Olympic Sports NBC Would Love

Brandt Goldstein | Posted 04.22.2014 | Comedy
Brandt Goldstein

Get four big dudes who can really sprint, cram them into one of those 12-foot-long space shuttles, and let's see if they can do a Double McTwist 1260 at 80 mph.

Car Review: Reasons to Love the Entry Level BMW 3 Series

Rita Cook | Posted 04.05.2014 | Business
Rita Cook

Expect a smooth ride with easy handling and plenty of power to get on the highway or in and out of tight corners in the city or on a road trip, which this BMW Series 3 will be an excellent choice to consider.

5 Sports Car Stunners You'll Be Shocked To Learn Are Hybrids

The Huffington Post | Gregory Fink | Posted 12.31.2013 | Technology

Toss aside your thoughts of what a hybrid car should be. Beginning in 2014, automakers like Porsche, Ferrari and BMW will be putting electric motors a...

This BMW Has Frickin' Laser Beams For Headlights

Posted 01.25.2014 | Technology

It’s not a shark with a laser beam on its head, but the new BMW i8 plug-in hybrid sports car will offer laser headlights in late 2014. The carma...

Age Management: Best Employers Lead the Way

Bradley Schurman | Posted 01.25.2014 | Fifty
Bradley Schurman

Access to employment is one of the most challenging issues facing older people today. However, organizations and nations have largely ignored the substantial demographic shifts over the past century. Humanity has increased life expectancy by nearly 30 years over the past century and this "longevity bonus" increases opportunities for individuals, as well as society.

Is This The Fastest Trip Around Manhattan Ever?

The Huffington Post | Sarah Barness | Posted 09.06.2013 | New York

Driving in New York City has never been described as rapid transit. Think you could make a loop around Manhattan in just 24 minutes? Forget about it! ...

Top 10 Convertibles

GAYOT.com | Posted 10.05.2013 | Style
GAYOT.com

Drop-tops take everyday driving to a new level of enjoyment. Check out the following ten cars to discover some of the best convertibles on the market today.

If Brands Were Shoes

Stanley Hainsworth | Posted 09.30.2013 | Business
Stanley Hainsworth

Brands are like people. So, what if? What if the brands we use and wear everyday were shoes? What would they look like? Feel like?

BMW Unveils i3 Electric Car

AP | Posted 09.29.2013 | Business

FRANKFURT, Germany -- BMW AG is showing off the production model of its new i3 electric compact that uses carbon-fiber materials to keep the weight do...

Bet You've Never Seen A Carpool Like This!

David Lohr | Posted 07.29.2013 | Weird News

What apparently started out as a unique plan to beat the mid-summer heat could land a young man in hot water with German police. According to an in...

The Car Cheaters Prefer To Drive

Posted 07.18.2013 | Divorce

Does your significant other drive an Audi? If so, you may want to watch out. A recent survey by Illicit Encounters, a UK-based dating website for m...

Star Trek and Car Wars: Creative Content and Social Media -- 'Spock v Spock'

Andy Betts | Posted 07.13.2013 | Business
Andy Betts

It is not only Star Trek fans who are enjoying the latest video and viral advertisement for Audi where Zachary Quinto, who plays Spock in the latest Star Trek films, and Leonard Nimoy, the original Spock, engage in one the funniest ads of the year.

Self-Driving Cars by 2025

Jen Alic | Posted 06.04.2013 | Green
Jen Alic

Autonomous cars will give drivers the right to claim that they are not liable for traffic incidents, but determining who is liable will be a bit tricky. Responsibility will somehow have to be shared by the driver and the maker of the technology and the car.

Remember, You are Not a Fire Sale

Julie Kantor | Posted 05.11.2013 | Business
Julie Kantor

"The pattern has become predictable," I share with my friend over lunch at Jacksons yesterday in Tyson's Corner McLean. "But remember, you are still...