Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.
Something is changing around web content. The volume of bits of data is growing wildly, and social search seems to be on the rise. So, what's happening?
Suddenly Ad Age columnist and ad seer Bob Garfield is referring to the possibility that the world is entering a Golden Age of Content. This is something of a revelation after years of worrying instead that content was being destroyed by media chaos.
To grey-haired ad execs, wide-eyed media planners, and even furry blue children's characters, Garfield is the man who told the truth, and said: advertising's 'emperor' had no clothes.
It's time that all of us who watch TV and see irresponsible hate mongering begin to voice our repulsion and punish the offenders by not buying products that are advertised irresponsibly.