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Bob Garfield

SXSW SHINGERVIEW: Bob Garfield and Doug Levy

David Shing | Posted 05.11.2013 | Business
David Shing

Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.

Has Google Search Jumped the Shark?

Steve Rosenbaum | Posted 05.25.2011 | Technology
Steve Rosenbaum

Something is changing around web content. The volume of bits of data is growing wildly, and social search seems to be on the rise. So, what's happening?

The Golden Age of Content

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Suddenly Ad Age columnist and ad seer Bob Garfield is referring to the possibility that the world is entering a Golden Age of Content. This is something of a revelation after years of worrying instead that content was being destroyed by media chaos.

Bob Garfield: Mad Prophet of Madison Avenue

Steve Rosenbaum | Posted 05.25.2011 | Media
Steve Rosenbaum

To grey-haired ad execs, wide-eyed media planners, and even furry blue children's characters, Garfield is the man who told the truth, and said: advertising's 'emperor' had no clothes.

Cannes Demonstrates the Shifting Ad Landscape

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Can advertising reconstitute itself, creatively, in a post-film commercial world?

Go Get 'Em, Bob!

Charles Warner | Posted 05.25.2011 | Media
Charles Warner

It's time that all of us who watch TV and see irresponsible hate mongering begin to voice our repulsion and punish the offenders by not buying products that are advertised irresponsibly.