Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.
Suddenly Ad Age columnist and ad seer Bob Garfield is referring to the possibility that the world is entering a Golden Age of Content. This is something of a revelation after years of worrying instead that content was being destroyed by media chaos.