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Bomoda

Alibaba May Be Ascendant, But Bomoda Gives Brands Their Own "Open Sesame" For China

Saul Gitlin | Posted 12.01.2014 | Business
Saul Gitlin

In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.

Do I Make Myself Clear? China's Young Fashionistas Mobilize

Susan Owens | Posted 03.04.2014 | Style
Susan Owens

And while luxury brands were once reluctant to join the conversation, Chinese social media is now a non-negotiable priority of any marketing plan worth its gilt chain.