You're a writer. You have a novel published or are waiting to hear back from an agent/editor/critique partner. You click around on Facebook or Twitter and find that someone you know has a bright shiny new book deal!
So, after years of torturing yourself beyond emotional repair, making several highly unnecessary sacrifices to the gods, and, finally, signing a contract (in blood) entitled Deal with the Devil, you've managed to finish your book.
Today it is easier than ever to generate a following online for your work. If you are producing excellent content in your niche and expanding your personal brand your chances of landing a book deal are at an all time high.
He's getting six figures to tell us what really happened when he didn't, he swears, do any of the things that the rest of the world seems to believe he did. A fairly cushy bully pulpit, with no one interrupting to ask embarrassing questions.