Book Launch

10 Tips for Launching a Book Without Losing Your Mind

Randy Susan Meyers | Posted 05.25.2011

Randy Susan Meyers

As my novel debuted last January, terror defined my anticipatory state-of-being. How would I bear bad reviews? Would I look fat in the pictures? Finding no rule book, I turned to Moses.

Celebrating Brian Bowen Smith's "The Men + Women of Marc Jacobs"

Linda Constant | Posted 05.25.2011

Linda Constant

The coolest event in Los Angeles lately was photographer Brian Bowen Smith's launch for his new book, The Men + Women of Marc Jacobs.

Authors: Why TV Ads Don't Sell Books Online

Arielle Ford | Posted 05.25.2011

Arielle Ford

When you are on the couch watching an advertisement, it takes far more effort, time and, quite frankly, memory to go online and follow through with your initial interest in a purchase.

How to Chart Your Course for Finding Affiliate Partners

Peggy McColl | Posted 05.25.2011

Peggy McColl

In my previous blog post, I introduced you to the basics and now I want to show you how to plan and execute your efforts to find affiliate partners.

UnMarketing the World One Tweet at a Time: An Interview With Scott Stratten

Clément Yeung | Posted 05.25.2011

Clément Yeung

Scott Stratten is one of the top Twitter personalities in the world. Unlike traditional celebrities, Scott has built his reputation on the back of com...

Why I Held My Book Launch Party in a Hair Salon

Dr. Irene S. Levine | Posted 05.25.2011

Dr. Irene S. Levine

Although many people were surprised before I explained why, deciding to have my launch party at Donna Hair Design in Chappaqua was a no-brainer