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Book Marketing

The 5 Most Common Mistakes Writers Make

Holly Robinson | Posted 12.03.2014 | Books
Holly Robinson

I made so many mistakes along the way that I thought I'd offer a roundup of them to help aspiring writers avoid stumbling into the same muddy potholes that nearly swallowed me whole.

Get Your Book into Costco (and other specialty stores)

Penny C. Sansevieri | Posted 11.13.2014 | Books
Penny C. Sansevieri

Authors ask me all the time: How can I get my book into Costco? To tell you the truth, it's really not that complicated. But let's look at the different ways that Costco stocks product.

7 Ways to Make Pimping Your Book for a Blurb Less Weird

Holly Robinson | Posted 11.12.2014 | Books
Holly Robinson

There is no easy way to ask for blurbs, but take comfort in the fact that every writer has to do it. Now that I've just gritted my teeth and gone through the process for the fourth time, for my novel Haven Lake, I thought it might help newbie writers to think about these strategies...

Audiobooks: The Next Big Thing

Penny C. Sansevieri | Posted 10.29.2014 | Books
Penny C. Sansevieri

We hear so much about eBooks these days that it's almost easy to forget that long before the eBook, there was another way to enjoy a title: in audio...

The Secret Formula to Creating a Bestselling Book

Penny C. Sansevieri | Posted 12.06.2014 | Books
Penny C. Sansevieri

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was promoted in such a way that it sold better than you expected?

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 10.23.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

Does Everybody Have a Book in Them?

Dianne Collins | Posted 10.15.2014 | Books
Dianne Collins

So if you, too, are thinking of writing a book, ask yourself: Who will want to read it? What is my art form? How can I better hone the craft of writing? What will be the value of it to our culture?

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 09.14.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

Everyone's Right. Everyone's Wrong. What Do We Do Now?

Cynthia Dagnal-Myron | Posted 08.24.2014 | Healthy Living
Cynthia Dagnal-Myron

Blake "Save the Cat" Snyder Every day, before I do almost anything else, I send out a barrage of tweets and Facebook posts. First, I schedule t...

Why Free Is Your Best Marketing Tool (And How to Harness It)

Penny C. Sansevieri | Posted 07.29.2014 | Books
Penny C. Sansevieri

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, th...

Writing What Scares You

Rachel Thompson | Posted 07.28.2014 | Books
Rachel Thompson

When you can dig deep to uncover that stinging level of honesty, people will relate to your authenticity. So stop being scared and write the hard stuff.

Data Driven Marketing for Books

Fauzia Burke | Posted 05.22.2014 | Books
Fauzia Burke

When I started my book marketing career, my boss gave me this advice: "Don't use green covers. Books with green covers don't sell." There was no data behind this statement, it was just part of the collective publishing wisdom then.

How to Play Big and All the Way Out There When You Want to Be an Author

Brooke Warner | Posted 07.22.2014 | Books
Brooke Warner

In traditional publishing, failing means not earning out your advance. In self-publishing, failing could be taken to mean not earning back your expenses. But the question then needs to be: over what period of time?

How Long Does a Novel Take to Write?

Holly Robinson | Posted 07.20.2014 | Books
Holly Robinson

I binged this past weekend. Not on reality TV or chocolate or martinis, but on writing. I booked a cheap off-season condo in Maine and wrote 17,822 words.

How to Get Radio Interviews for Your Book

Brian Horn | Posted 06.25.2014 | Small Business
Brian Horn

You'll want to make an attractive and powerful site so that you get more traffic; more traffic means higher rankings on search engines, which means more people checking out your book.

Book Marketing by News Hook

Stacey J. Miller | Posted 06.18.2014 | Books
Stacey J. Miller

Here's how you can decide which types of news hooks might be right for your book publicity campaign.

What Kind of Fiction Do You Love to Read or Write? Maybe It's Time to Push the Genre Envelope

Holly Robinson | Posted 06.14.2014 | Books
Holly Robinson

Is my novel a mystery? Is it literary fiction? Yes, and yes. But it's still considered women's fiction in the marketplace.

How to Create Best-selling Book Ideas

Penny C. Sansevieri | Posted 06.03.2014 | Books
Penny C. Sansevieri

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance crea...

11 Ways to Promote Your Book Year Round

Fauzia Burke | Posted 05.26.2014 | Books
Fauzia Burke

3. People follow people, not books. Let your website be a comprehensive picture of you, your brand, your book and your message.

How Do You Write a Novel? Six Things That Stay the Same Every Time

Holly Robinson | Posted 05.25.2014 | Books
Holly Robinson

We are happiest when we're in our native environments, scribbling in journals or tapping out love stories and action scenes and terrifying near-death experiences on our keyboards. Writing is the only cure for publishing a novel. The sooner we get back to it, the better.

How Launching a Book Is Like Sending Your Kid to College

Holly Robinson | Posted 05.03.2014 | Books
Holly Robinson

As you abandon your child on that college campus, you envision the worst: a psychopath for a roommate, listless professors, alcohol poisoning, and fraternity hazing.

Making the Sale: How to Sell More on Your Website

Penny C. Sansevieri | Posted 05.02.2014 | Books
Penny C. Sansevieri

If there's one thing I've learned in my years of marketing, it's that no matter how much authors love what Amazon can do for them, they'd rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky.

Writing Is My Business, But So Is Business

Lev Raphael | Posted 04.29.2014 | Books
Lev Raphael

As an author, I wound up owning my own small business and it's as vulnerable to competition and the vagaries of the market place as any physical store. Sometimes it's just as exhausting.

Are New York Publishers Still Relevant?

Penny C. Sansevieri | Posted 04.12.2014 | Books
Penny C. Sansevieri

For years New York publishers (also called legacy publishing or corporate publishing) were at the top of the publishing food chain. They decided which...

Ten Ways to Use Breaking News to Buzz Your Book, Product or Business

Penny C. Sansevieri | Posted 04.06.2014 | Small Business
Penny C. Sansevieri

In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby te...