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Book Marketing

Eight Steps For Successfully Marketing Yourself Online

Penny C. Sansevieri | Posted 11.30.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

We've been doing "online" for a long while now and we've seen many changes, but one thing has remained consistent: regardless of where you go or how you pitch, you must know your market.

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The Truth About Author Platforms

Jonathan Fields | Posted 11.19.2009 | Books

Read More: Authors, Publishing, Book Marketing, Book Industry, Co-Registration, Twitter, Email, Platform Building, Web 2.0, Facebook, Books News
Jonathan Fields

A few years back, proving your platform meant whipping out your big black book of press clipping. You know, the ones that proved you could get into the media at will. Not any more.

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10 Ways to Rock on Social Media and Still Have a Life

Penny C. Sansevieri | Posted 11.17.2009 | Media

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Media News
Penny C. Sansevieri

It's true: social media is here--and there goes your life! Well, maybe not entirely but it sure seems that way sometimes, doesn't it?

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Fifty Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

These days it seems like everyone's book marketing budget is a little tighter. If you're feeling the pinch, here are some tips that could help keep you on track.

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But Does Twittering Really Sell Books?

Debbie Stier | Posted 11.05.2009 | Books

Read More: Book Marketing, Tumblr, Twitter, Gary Vaynerchuk, Ustream, Facebook, Wordpress, Online Media, Online Marketing, Personal Branding, Internet, Online Branding, Books, New Media, Crush It, Books News
Debbie Stier

Gary Vaynerchuk built his brand using these free tools (Facebook, Twitter, Ustream, Tumblr, etc.) and he used the tools that he wrote about in the book to succeed with the book itself.

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Everything Is Your Resume

Penny C. Sansevieri | Posted 10.28.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Youtube, Twitter, Books, Facebook, Marketing Authors, Books-News, Blogging, Books News
Penny C. Sansevieri

When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online.

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Bringing Sexy Back to Self-Publishing

Jonathan Fields | Posted 10.27.2009 | Books

Read More: Book Marketing, Self-Publishing, Book Publishing, Publication, Books, Bestsellers, Books News
Jonathan Fields

Most self-published books are, well, um, not good. That doesn't mean they shouldn't be written, though. If you're drawn to write and you love the process, go ahead and write.

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Slow Sell, or, Why Professors Matter

Amy Hungerford | Posted 10.27.2009 | Books

Read More: University, Literature, Book Marketing, Professors, Textbooks, Yale University, Jonathan Lethem, David Mitchell, Reading, Elizabeth Strout, Motherless Brooklyn, Black Swan Green, Books News
Amy Hungerford

The slow sell can't be done pre-publication. It requires -- wait for it -- reading. My last week's reading is a case in point: I read David Mitchell's Black Swan Green.

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How Big Is Yours?

Arielle Ford | Posted 10.27.2009 | Books

Read More: Online Marketing, Publishing, Book Marketing, Authors, Publishers, Book Publicity, Books, New Authors, Platforms, Books News
Arielle Ford

As the budding author, you are also President of your own marketing team. I mean think about it: if you write a book or invent a new product, who is going to buy it?

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Why Book Trailers Don't Go Viral

Jonathan Fields | Posted 10.20.2009 | Books

Read More: Book Marketing, Viral Video, Book Trailers, Books News
Jonathan Fields

Next time an editor, publisher, marketer, agent or publicist says, "do something on video that'll go viral," it's a pretty good sign they're a few cards short of a social media deck.

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Subject: Our Marketing Plan

The New Yorker | Ellis Weiner | Posted 10.20.2009 | Books

Read More: Interns, The New Yorker, Book Marketing, Book Publishing, Twitter, Shouts and Murmurs, Humor, Online Marketing, Publishing, New Yorker, Marketing, Book Promotion, Internet, Authors, Books, Promotion Department, Blogging, Google, Book Blogs, Blogs, Books News

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious),...

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Simple Ways to Promote Yourself Online

Penny C. Sansevieri | Posted 10.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Books, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

In as much as I've taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people.

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Small Is the New Big in Publishing

Jonathan Fields | Posted 10.13.2009 | Books

Read More: Future of Publishing, Book Publishing, Book Marketing, Publishing Industry, Books, Books News
Jonathan Fields

I'll be spotlighting some nontraditional publishers and technology most people have probably never heard of, but who are doing amazing things, growing like wildfire and making serious jack.

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Online Branding for Writers

Fauzia Burke | Posted 10.12.2009 | Books

Read More: Online Marketing, Web Marketing, Writers, Online Book Marketing, Book Marketing, Writing, Authors, Online Branding, Books, Web Marketing Tips, Books News
Fauzia Burke

If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer.

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WATCH: Five Great Book Videos (POLL)

The Huffington Post | David Colbert | Posted 10.07.2009 | Books

Read More: Sense and Sensibility and Sea Monsters, Slidepoll, Marketing, Book Marketing, Book Videos, Books, Leviathan, Book Trailers, The Little Prince, Books News

E-books are getting all the attention this year, but promotional videos for books have suddenly and quietly become a lot more fun than ever before. ...

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