Book Marketing

The Secrets to Getting More Book Reviews (Even if Your Book Is Already Out)

Penny C. Sansevieri | Posted 05.25.2012

Read More: Book Reviews, Ebook-Review, Publishing, Online Book Marketing, Book Marketing, Books News

We hear it all the time: "the window for reviews is shrinking." And yet we still see reviews appearing everywhere. So how can you capture a share of this market?

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A New Way To Sell Books?

Posted 05.21.2012

Read More: Book News, Summer Reading, Book App, Summer Read, Book Marketing, Summer Books, Summer Reads, Reading App, Summer Reading App, Book Sales, Video, Books News

If you're struck by wanderlust but are short a few vacation days this summer, reading can transport you anywhere: the west coast, the Himalayas, Europ...

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Infographic: How A Book is Born

Madeleine Crum | Posted 05.15.2012

Read More: Market Book, Book News, Book Infographic, Book Publishing, Video, Publishing Infographic, Book Marketing, Book Sales, Sell Books, Real Story of Publishing, Publish Books, Books News

There's much romantic talk about a writer's process. An epiphany, some procrastination, an extended trip to an isolated wooded area, immense frustrati...

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Cutting Out Amazon.com: Does It Still Make Sense to Sell There?

Penny C. Sansevieri | Posted 05.14.2012

Read More: Book Promotion, Amazon.com, Book Publishing, Book Marketing, Internet Marketing, Amazon, Self Publishing Advice, Books News

That said, there's nothing wrong with offering your book on your website or ramping up ways to sell it direct to consumer. The process might take time, but here are some ideas that could help you move a sale from Amazon to your website.

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The Mystery of a Book Bus Tour

M.J. Rose | Posted 04.30.2012

Read More: Authors, Publishing, Book Publishing, Publishing Industry, Book Marketing, Books, Independent Bookstores, Fiction, Bookstores, Social Media Marketing, Books News

The Atria Mystery Bus tour took off April 12th. I think that what made the strongest impression on me was much we all love books. The authors on the tour. The amazing booksellers who hosted us. And the readers who came out to see us.

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Why One Aging Hippie Mom Loves Twitter

Holly Robinson | Posted 04.19.2012

Read More: match.com, Book Marketing, Kim Kardashian, Children, Writing, The New York Times, Fiction, Novels, Marketing, Twitter, Tweeting, Sleeping Tigers, The Daily Beast, Moms, Hippies, Twitter Nation, Justin Bieber, Books News

I love Twitter -- especially for the friendships it has brought me.

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Why Every Business Owner Should Publish a Book (and How to Do It)

Penny C. Sansevieri | Posted 05.15.2012

Read More: Book Publishing, Entrepreneurs, Small-Business-Promotions, Book Marketing, Pinterest, Business Writing, Book Writing, How to Write a Book, Writing a Book, Business News

Publishing a book is a great way of growing your expert status and enhancing your credibility within your market.

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Pimping Your Book, Indie or Traditional

Holly Robinson | Posted 04.29.2012

Read More: Authors, Publishing, Book Marketing, Writing, Author Central, The Gerbil Farmer's Daughter, Selling Your Book, Sleeping Tigers, Book Blogs, Goodreads, Reading, Indie Books, Amazon, Novel Publicity, Book Publicity, Books News

There are some differences in how traditional and indie books are publicized, but those differences are shrinking by the nanosecond.

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Ready to Launch Your 300-Page Baby Into the World?

Arielle Ford | Posted 04.11.2012

Read More: Book Promotion, Book Marketing, Book Publishing, Book Launch Tips, Book Launch Advice, Launching a Book, Books News

If every book is a new baby, then each launch is its birth. And no matter how many times you release your newest 300-page bundle into the world, there are new experiences to have and new lessons to learn.

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Maximize Your Marketing With Autoresponders

Penny C. Sansevieri | Posted 03.09.2012

Read More: Book Marketing, Autoresponders Business, Social Media Marketing, Entrepreneurship Autoresponders, Entrepreneurs Marketing, Business Marketing, Business News

While autoresponders may not be as sexy as some of the new social media, it's a method of marketing that should not be overlooked. Here's why.

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How to Keep Up with Every Piece of Information in Your Industry (Without Being Overwhelmed)

Penny C. Sansevieri | Posted 02.28.2012

Read More: Publishing, Book Publishing, Book Marketing, Self-Publishing, Business News

I don't know about you but I spend much of my time trying to stay on top of the deluge of information that keeps coming my way. Between emails, newsle...

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Sherry Jones:: "Blog" Rhymes With "Slog," And With Good Reason

Red Room | Posted 02.15.2012

Read More: Historical Fiction, Social Media, Book Marketing, Redroom, Blogging, Books News

After finishing my novel Four Sisters, All Queens, I did what most writers of historical fiction seem to do: started thinking of ideas for blog posts about my characters.

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Two Hats For Today's Writers (and 10 Awful Truths)

Christopher Meeks | Posted 02.17.2012

Read More: Steven Piersanti, Social Media, Book Publishing, Christopher Meeks, Book Marketing, Writing, Tim O'Brien, John Locke, Book Sales, Creative Writing, Darcie Chan, Redroom, Raymond Carver, Books News

Today's writer needs to wear two hats: those of the artist and of the marketer.

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A Simple Guide for Driving Thousands of Hits to Your Website!

Penny C. Sansevieri | Posted 01.31.2012

Read More: Online Promotion, Online Marketing, Online Book Marketing, Book Marketing, Seo, Books News

Have you ever been stuck in a traffic jam fuming and wondering when it would clear up and how soon you could get off this maddening highway? That's a ...

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11 Tips for Getting Booked on National TV

Arielle Ford | Posted 01.09.2012

Read More: How to Get on Tv, How to Get on Television, Book Publishing, Book Marketing, Promoting Your Book, Books News

For authors, being on television is one of those rare milestones that can boost your value, strengthen your reputation, and increase your book sales in a matter of minutes.

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Six Simple Ways to Promote Your YouTube Channel!

Penny C. Sansevieri | Posted 01.08.2012

Read More: Book Promotion, Video Promotion, Youtube, Book Marketing, Google Plus, Google+, Youtube Marketing, Technology News

The importance of YouTube can't be overstated. It's a fantastic platform and, if used properly, can really help ignite interest to your book.

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Why Apprentice Writers Shouldn't Be Marketers

Lisa Dale Norton | Posted 01.07.2012

Read More: Authors, Book Promotion, Book Publishing, Book Marketing, Creativity, Memoir, Creative Writing, Authorchat, Self Publishing, Self Publishing Advice, Author Marketing, Books News

Should apprentice writers who are just learning the craft really be expected to manage their own PR campaigns?

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Why Speaking Should Be Every Writer's (Other) Best Friend

Arielle Ford | Posted 01.02.2012

Read More: Presentation Ideas, Presentations, Storytelling Speaking, Book Marketing, Storytelling Public Speaking, Public Speaking Writing, Book Promotion, Book Publishing Speaking, Storytelling Writing, Books News

The mere act of speaking isn't a magic balm for slumping book sales, but I am reminded how important it is for authors to parlay their command of the written word into a similar prowess with the spoken one.

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The Author's Guide to Great Networking

Arielle Ford | Posted 11.28.2011

Read More: Networking, Tim Ferriss, Book Marketing, Book Publishing, Book Market, Author Advice, Author Networking, Book Networking, Books News

Like sales, networking is the bane of many an author's existence. But networking is a skill that often means the difference between success and failure for authors.

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Twenty Ways to Drive More Traffic to Your Website and Blog

Penny C. Sansevieri | Posted 11.23.2011

Read More: Book Marketing, Search Engine Optimization, Online Book Marketing, Search Engine Marketing, Internet Book Marketing, Book Marketing Tips, Books News

Increasing traffic to our website and/or blog can be a full-time job. But it doesn't have to be.

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The 10 Deadly Sins of Website Design: A Checklist to Help You Avoid Them

Penny C. Sansevieri | Posted 11.09.2011

Read More: Book Promotion, Websites, Book Marketing, Book Publishing, Search Engine Optimization, Books News

It's hard enough getting people to come to your site; when they get there don't send them into "surf shock" and miss a potential sale.

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What Is Guinness World Records?

Stuart Claxton | Posted 10.31.2011

Read More: Guinness World Record, Guinness Book of World Records, World Record Book, World Records, Record-Breaking, Book Marketing, Guinness World Records, Book Launches, Guinness World Records 2012, Guinness Book of World Records 2012, Record Books, Guinness Records, Weird News News

What is it about records and the people who break them that is so fascinating to people?

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A Quick and Easy Guide to Using Video in Your Promotion

Penny C. Sansevieri | Posted 10.16.2011

Read More: Book Publicity, Book Publishing, Online Book Marketing, Book Marketing, Self-Publishing, Books News

You hear it all the time: video sells. But often we find ourselves with a nice little YouTube channel and one video, at a loss for how to create additional content or what might be compelling.

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The Power and SEO Behind Blog Commenting

Penny C. Sansevieri | Posted 09.26.2011

Read More: Book Promotion, Book Publicity, Book Marketing, Bloggers, SEO Blog Commenting, Books News

When we first launched teams to offer blog commenting, most people didn't have a clue how powerful this type of marketing was. Most Internet people did and have been doing it ever since.

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Thirty Ways to Make Yourself Irresistible to the Media

Penny C. Sansevieri | Posted 09.18.2011

Read More: Book Publicity, Book Publishing, Media, Online Book Marketing, Book Marketing, Books, Books News

On average, the media rejects 95% of pitches they get. How can you become part of the 5% that get picked up for a story?

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