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Book Promotion

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 08.25.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 07.15.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

Four Ways to Deal With Confrontational Interviewers

Stacey J. Miller | Posted 07.09.2014 | Books
Stacey J. Miller

A few authors seek publicity in any way they can grab it. Recently, a highly successful comedian stormed off the set during a nationally-televised interview during her book promotion campaign.

Why Free Is Your Best Marketing Tool (And How to Harness It)

Penny C. Sansevieri | Posted 07.29.2014 | Books
Penny C. Sansevieri

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, th...

How Long Does a Novel Take to Write?

Holly Robinson | Posted 07.20.2014 | Books
Holly Robinson

I binged this past weekend. Not on reality TV or chocolate or martinis, but on writing. I booked a cheap off-season condo in Maine and wrote 17,822 words.

'The Break-Up Artist' Is the Perfect Spring Read

Valerie Tejeda | Posted 06.30.2014 | Books
Valerie Tejeda

All of us have been unlucky in love at one time or another. But would you pay someone to break up a relationship for you? Meet The Break-Up Artist -- a hilariously delightful young adult novel that needs to be on your reading list ASAP!

What Price Book Publicity?

Stacey J. Miller | Posted 06.23.2014 | Books
Stacey J. Miller

Of course, you probably know a 12-year-old who can design your site. Don't hire him or her. There are places to save a dollar, and website design and implementation isn't it. Your reputation, as an author, depends on how good you look online.

Book Marketing by News Hook

Stacey J. Miller | Posted 06.18.2014 | Books
Stacey J. Miller

Here's how you can decide which types of news hooks might be right for your book publicity campaign.

The Etiquette of Author Radio Interviews

Stacey J. Miller | Posted 06.14.2014 | Books
Stacey J. Miller

With a small investment of effort, you can turn a one-shot radio interview opportunity into an ongoing dialogue with radio producers who are always willing to listen to your ideas.

11 Ways to Promote Your Book Year Round

Fauzia Burke | Posted 05.26.2014 | Books
Fauzia Burke

3. People follow people, not books. Let your website be a comprehensive picture of you, your brand, your book and your message.

Blog Your Memoir: Step Out of Your Comfort Zone and Build Your Platform

Dorit Sasson | Posted 05.11.2014 | Books
Dorit Sasson

It's totally scary to step out of your comfort zone just to blog about your life story. But think about this: There's a whole tribe of people who need and want to read your message.

How to Engage Readers With Your Facebook Page

Fauzia Burke | Posted 05.06.2014 | Business
Fauzia Burke

Just when you thought you were all set to promote your book on your website, I'm writing to you about making your Facebook fan page shine. Spending ti...

Can Book Reviews Hurt Book Sales?

Penny C. Sansevieri | Posted 05.05.2014 | Books
Penny C. Sansevieri

Have you ever gotten a string of bad reviews for a book and wondered if suddenly the world had turned a cold shoulder to your writing career? A few ...

Writing Is My Business, But So Is Business

Lev Raphael | Posted 04.29.2014 | Books
Lev Raphael

As an author, I wound up owning my own small business and it's as vulnerable to competition and the vagaries of the market place as any physical store. Sometimes it's just as exhausting.

How to Get More Reviews on Amazon.com

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

These days, we hear a lot about book discovery. As more and more books hit the market, readers are deluged with choices and authors are struggling to ...

Spying on Your Competition is a Great Way to Be Successful

Penny C. Sansevieri | Posted 01.25.2014 | Small Business
Penny C. Sansevieri

There's an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to not be awa...

Book Promotion Disappointments Can Happen

Stacey J. Miller | Posted 12.12.2013 | Books
Stacey J. Miller

You can have a long and impressive history of doing everything right. And still, book promotion disappointments can happen. They can happen to anyone, at any time.

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.12.2013 | Books
Penny C. Sansevieri

Write a review for someone else's book that's similar to yours. Not sure how this relates to your promotion? Well it's called networking and it's just a great idea to always do outreach.

The Power of the Goodreads Giveaways

Penny C. Sansevieri | Posted 10.10.2013 | Books
Penny C. Sansevieri

When it comes to marketing a book, never underestimate the power of a book giveaway. Perhaps one of the best ways to kick start book discovery is by o...

How to Become a Goodreads Power User (and why you'd want to)

Penny C. Sansevieri | Posted 10.07.2013 | Books
Penny C. Sansevieri

During the past year, Goodreads has really become a front and center social network for authors. First, with their new Amazon relationship and now it ...

Sell More on Amazon.com: Understanding Keywords, Categories, and Amazon's Algorithm's

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

Most of us know Amazon as one of the biggest online stores where you can get everything from the latest tech gadget to your favorite book. But what ma...

Why Having a Platform May be the Only Way to Sell Books

Penny C. Sansevieri | Posted 09.22.2013 | Books
Penny C. Sansevieri

Some years back, the industry starting tossing out the word "platform" like confetti during Mardi Gras. Everyone was using the phrase and it quickly b...

Selling Yourself Never Ends When You're an Author

Lev Raphael | Posted 08.31.2013 | Books
Lev Raphael

You're currently expected to have a strong presence on Goodreads and anywhere else on-line you can chat with your fans. How long will that be the new "best" way to promote your books?

A Talk with Scott Pratt

Mark Rubinstein | Posted 08.26.2013 | Books
Mark Rubinstein

I told my wife, "I think I'm not going to practice law anymore. She said, "Are you crazy?" I said "If this is the way they treat their own, I don't want to be a part of that anymore. She asked what I was going to do, and I showed her The Lincoln Lawyer. I said, "I can do this..."

Comparison is the Thief of Joy

Jocelyn Kelley | Posted 06.04.2013 | Books
Jocelyn Kelley

You're a writer. You have a novel published or are waiting to hear back from an agent/editor/critique partner. You click around on Facebook or Twitter and find that someone you know has a bright shiny new book deal!