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Book Promotion

Get Famous Fast

Denise Brodey | Posted 11.13.2009 | Books

Read More: Book Promotion, Recessionista, Self-Publishing, New Authors, Author Branding, Book Publishing, Future of Publishing, Book Videos, Book Publicity, Branding, Book Groups, Publishing, Personal Branding, Writing, Authors, Books, Blogging, Book Trailers, Self-Promoting, Books News
Denise Brodey

You can mourn the death of publishing or you can start bushwhacking a new book trail. These women certainly have.

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ISO My Twitter Persona

Sarah Schmelling | Posted 11.07.2009 | Books

Read More: Project Runway, Twitter, Writing, Books, Book Reviews, Book Promotion, Youtube, Branding, Facebook, Top Chef, Books News
Sarah Schmelling

I'd just had an event at a popular L.A. bookstore. I saw old friends, answered great questions, sold a good amount of books. But that next morning I realized: I hadn't tweeted it.

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Why Did the Writer Break Her Foot?

Wednesday Martin | Posted 11.03.2009 | Books

Read More: Book Promotion, Taekwon-Do, Office Culture, Publishing Industry, Changes in Publishing Industry, Writer's Life, Blogging, Books News
Wednesday Martin

I have it on good authority that starting tomorrow we'll "share" our content on our iphones for no advance. People will say things like "I guess I'll write a book" and no one will find it unusual.

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Book Trailers and Future of Publishing

Liz Dubelman | Posted 10.23.2009 | Books

Read More: Online Promotion, Publishing, Kindle, Ipod, The Moth, Book Promotion, Book Publishing, Internet, Youtube, Books, This American Life, Book Trailers, Vidlit, Books News
Liz Dubelman

Books need to come out faster and in all forms -- audio, digital, and enhanced, which means skillfully embedding audio and visuals to enrich, not interrupt, the reading experience.

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Talk to Me

Wednesday Martin | Posted 10.22.2009 | Books

Read More: Jodi Picoult, Reading, Writer, Book Promoting, Author, Writers, Book Promotion, Jon Stewart, Writing, Authors, Oprah, Books, Readers, Philip Roth, Books News
Wednesday Martin

Selling a book, to me at least, feels an awful lot like flirting, and also kind of hand-holding, and also like being in an very committed relationship with many, many people at once.

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Subject: Our Marketing Plan

The New Yorker | Ellis Weiner | Posted 10.20.2009 | Books

Read More: Interns, The New Yorker, Book Marketing, Book Publishing, Twitter, Shouts and Murmurs, Humor, Online Marketing, Publishing, New Yorker, Marketing, Book Promotion, Internet, Authors, Books, Promotion Department, Blogging, Google, Book Blogs, Blogs, Books News

If you already have a blog, make sure you spray-feed your URL in niblets open-face to the skein. We like Reddit bites (they're better than Delicious),...

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Best Friends Forever? Authors and Their Readers on Twitter and Facebook

Joanne Rendell | Posted 08.25.2009 | Media

Read More: Liz Fenton, Allison Winn Scotch, Book Publishing, Twitter, Jennifer Weiner, Lauren Baratz Logsted, Jessica Brody, John Elder Robison, Social Networking Sites, Best Friends Forever, Book Promotion, Lisa Steinke, Book Tours, Facebook, New York Times Bestsellers, Media News
Joanne Rendell

A new kind of promotional strategy is emerging -- one where authors are getting online and personal.

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Ann Coulter: Move Along, Nothing to See Here

Cindy Handler | Posted 02.06.2009 | Media

Read More: Ann Coulter Book, Anti-Liberal Bias, Ann Coulter, President Obama, Post-Partisan, Book Promotion, Media Coverage, Performance Art, Hate Speech, Ann Coulter on TV, Free Publicity, Fox News Channel, Media News
Cindy Handler

The reason that TV producers return to the well every time she comes out with a new book: they're betting that viewers won't be able to resist rubber-necking at this particular train wreck.

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