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Book Publicity

Four Ways to Deal With Confrontational Interviewers

Stacey J. Miller | Posted 09.08.2014 | Books
Stacey J. Miller

A few authors seek publicity in any way they can grab it. Recently, a highly successful comedian stormed off the set during a nationally-televised interview during her book promotion campaign.

Is a Book Publicist Worth the Money?

Holly Robinson | Posted 08.11.2014 | Books
Holly Robinson

Of course, I had no idea how much money a publicist would cost, and I was gobsmacked by their fees. Finally, though, I found a publicist who used to work at a big traditional house and seemed experienced and smart. Here's what I've learned in that time.

What Price Book Publicity?

Stacey J. Miller | Posted 06.23.2014 | Books
Stacey J. Miller

Of course, you probably know a 12-year-old who can design your site. Don't hire him or her. There are places to save a dollar, and website design and implementation isn't it. Your reputation, as an author, depends on how good you look online.

Book Marketing by News Hook

Stacey J. Miller | Posted 06.18.2014 | Books
Stacey J. Miller

Here's how you can decide which types of news hooks might be right for your book publicity campaign.

The Etiquette of Author Radio Interviews

Stacey J. Miller | Posted 06.14.2014 | Books
Stacey J. Miller

With a small investment of effort, you can turn a one-shot radio interview opportunity into an ongoing dialogue with radio producers who are always willing to listen to your ideas.

11 Ways to Promote Your Book Year Round

Fauzia Burke | Posted 05.26.2014 | Books
Fauzia Burke

3. People follow people, not books. Let your website be a comprehensive picture of you, your brand, your book and your message.

How Launching a Book Is Like Sending Your Kid to College

Holly Robinson | Posted 05.03.2014 | Books
Holly Robinson

As you abandon your child on that college campus, you envision the worst: a psychopath for a roommate, listless professors, alcohol poisoning, and fraternity hazing.

Book Marketing Predictions for 2014

Penny C. Sansevieri | Posted 02.04.2014 | Books
Penny C. Sansevieri

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, tha...

Should You Do a Book Tour On Your Own Dime?

Holly Robinson | Posted 01.23.2014 | Books
Holly Robinson

We writers quake in our slippers at the thought of actually having to get dressed and emerge from behind our laptop shields. Whether we're indie or tr...

Married to Your Work: How to Be in Business with Your Spouse

Fauzia Burke | Posted 01.23.2014 | Business
Fauzia Burke

Marriage and business works when you work at it together. In fact, it can work so well that blending family and business may become a tremendous blessing in your life. It has in mine.

Book Promotion Disappointments Can Happen

Stacey J. Miller | Posted 12.12.2013 | Books
Stacey J. Miller

You can have a long and impressive history of doing everything right. And still, book promotion disappointments can happen. They can happen to anyone, at any time.

Book Event Check List: Planning an Exceptional Book Signing, Part two

Penny C. Sansevieri | Posted 12.07.2013 | Books
Penny C. Sansevieri

You've learned how to plan a successful book event here now it's time to implement what you've learned. You've got your book signing date, and you're...

Ten Ways to Use Audio to Sell More Books

Penny C. Sansevieri | Posted 11.23.2013 | Books
Penny C. Sansevieri

We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Though with all the...

7 Great Ways to Promote Your eBook

Fauzia Burke | Posted 11.20.2013 | Books
Fauzia Burke

Today producing books (e or p) has never been easier, but promoting them has never been more difficult. To get your e-book in front of as many eyes as possible, you will need patience, a plan and some creative ideas. Here are seven to get you started.

5 Benefits of Personal Branding for Authors

Fauzia Burke | Posted 11.10.2013 | Books
Fauzia Burke

The most important element of a personal brand is that it helps you be yourself, stand out from the crowd and carve out your niche. After all, there is no competition for you. Your brand is the essence of who you are.

Caution: Do Not Pitch Yourself Like This, Ever

Ashley Ambirge | Posted 10.06.2013 | Business
Ashley Ambirge

I hate when there's an elephant in the room. And let's face it -- we've got quite a few elephants roaming around the online community. One of them is the fact that everybody's trying to pitch everything, yet nobody knows HOW to pitch anything.

Small Business PR: Should You Hire a Publicist or Can You Do It Yourself?

Ciara Pressler | Posted 08.04.2013 | Small Business
Ciara Pressler

It's an attractive option: who wouldn't want their creation featured on the front page? But before you reach Fortune 100 status, it's important to understand when it's the right time to go big on PR.

5 More Things I Wish I Knew About Being an Author That I Learned the Hard Way

Deborah Plummer | Posted 06.08.2013 | Books
Deborah Plummer

Once again, with the upcoming release of a new book, I am attempting to integrate additional lessons into my author knowledge base.

Comparison is the Thief of Joy

Jocelyn Kelley | Posted 06.04.2013 | Books
Jocelyn Kelley

You're a writer. You have a novel published or are waiting to hear back from an agent/editor/critique partner. You click around on Facebook or Twitter and find that someone you know has a bright shiny new book deal!

Best Marketing Options for Authors

Fauzia Burke | Posted 05.09.2013 | Books
Fauzia Burke

As authors, you know there are a lot of marketing options for promoting your book these days. There's publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options.

Pain-Free Social Media for Academics

Anne Hill | Posted 04.27.2013 | Books
Anne Hill

I have several friends who are brilliant, dedicated academics. They write excellent books, teach at colleges and universities, and are standouts in their fields. You might want to know where they are speaking next and what they are currently researching, but you'd be hard-pressed to find them on the web.

Authors, If You Don't Invest in your Career and Brand, No One Else Will Either

Fauzia Burke | Posted 03.31.2013 | Books
Fauzia Burke

If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round.

How to Have Success With Email Marketing

Sarah S. Kilborne | Posted 03.24.2013 | Books
Sarah S. Kilborne

Direct email marketing allows you to do three things at once: remind people of your work, promote your work and boost book sales.

Should Authors Spend Money on Publicity and Marketing?

Randy Susan Meyers | Posted 02.16.2013 | Books
Randy Susan Meyers

My goal is to get my book in front of as many readers' eyes in as many ways as possible. It seemed simplistic when I said it, but really -- other than that which exists to serve ones ego, what else is there for a writer?

9 Things Every Publicist Does (Differently) That You Should Do, Too!

Penny C. Sansevieri | Posted 01.26.2013 | Books
Penny C. Sansevieri

People will ask me all the time, "Why do I need a publicist?" If you have to ask the question, chances are you probably need one. Being a publicist is more than just knowing how to craft a snazzy email, it's a process and an ongoing effort.