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Book Sales

PRO TIP: The Difference Between Being an Expert and Being a Fan

Penny C. Sansevieri | Posted 07.15.2014 | Books
Penny C. Sansevieri

I haven't "seen it all" but I have become a tad jaded when it comes to experts versus someone who is a fan. I love fans, don't get me wrong, but it's a big stretch from fan to expert and, if you're publishing a book, you should know why this matters.

How to Turn the Amazon/Hachette Battle Into a Can't-miss Opportunity

Penny C. Sansevieri | Posted 06.10.2014 | Books
Penny C. Sansevieri

It's OK to get mad but encouraging consumers to boycott Amazon is not productive and it won't work.

A Writer's Defense of Amazon

Frank Schaeffer | Posted 06.10.2014 | Books
Frank Schaeffer

As a mid-level author of more than a dozen books and several best-sellers -- would like to offer. I love Amazon and here's why.

Why Free Is Your Best Marketing Tool (And How to Harness It)

Penny C. Sansevieri | Posted 05.29.2014 | Books
Penny C. Sansevieri

It seems that everyone wants a freebie these days, doesn't it? It's gotten to the point that when I mention doing a free eBook giveaway to authors, th...

How to Research Keywords to Help you Create the Perfect Book

Penny C. Sansevieri | Posted 06.23.2014 | Books
Penny C. Sansevieri

Keywords affect all areas of promotion: from creating the right copy on your website, to placing ads on Facebook that get attention, to developing an irresistible book idea. But more than that, you want to create a book idea that Amazon will love.

How to Create Best-selling Book Ideas

Penny C. Sansevieri | Posted 06.03.2014 | Books
Penny C. Sansevieri

It's one thing to write a book -- it's quite another to write a book that will sell. We all want to follow our passion, write our dream and dance crea...

Can Book Reviews Hurt Book Sales?

Penny C. Sansevieri | Posted 05.05.2014 | Books
Penny C. Sansevieri

Have you ever gotten a string of bad reviews for a book and wondered if suddenly the world had turned a cold shoulder to your writing career? A few ...

Making the Sale: How to Sell More on Your Website

Penny C. Sansevieri | Posted 05.02.2014 | Books
Penny C. Sansevieri

If there's one thing I've learned in my years of marketing, it's that no matter how much authors love what Amazon can do for them, they'd rather sell books on their own site than share a cut with the giant online e-tailer. Doing this, however, can be tricky.

How to Get More Reviews on Amazon.com

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

These days, we hear a lot about book discovery. As more and more books hit the market, readers are deluged with choices and authors are struggling to ...

Holiday Crunch Time! How to Sell More Books Before Christmas.

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

We'd all love to see sales soar on Black Friday or Cyber Monday, wouldn't we? But for many of us the time to market for the holidays has long since co...

Courting Catalogs and Bulk Sales

Penny C. Sansevieri | Posted 01.23.2014 | Books
Penny C. Sansevieri

Have you ever dreamed of selling your book to a catalog or large corporation? A sale like that would register several thousand copies of non-returnabl...

Why Successful Authors Are Giving Their Books Away for Free

Simone Collins | Posted 12.17.2013 | Books
Simone Collins

Hugh Howey, John Dumas and Danny Iny all have one thing in common. The bestselling author, top-ranking podcaster and profitable entrepreneur have a habit of giving their books away for free.

50 Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.12.2013 | Books
Penny C. Sansevieri

Write a review for someone else's book that's similar to yours. Not sure how this relates to your promotion? Well it's called networking and it's just a great idea to always do outreach.

The Power of the Goodreads Giveaways

Penny C. Sansevieri | Posted 10.10.2013 | Books
Penny C. Sansevieri

When it comes to marketing a book, never underestimate the power of a book giveaway. Perhaps one of the best ways to kick start book discovery is by o...

How to Become a Goodreads Power User (and why you'd want to)

Penny C. Sansevieri | Posted 10.07.2013 | Books
Penny C. Sansevieri

During the past year, Goodreads has really become a front and center social network for authors. First, with their new Amazon relationship and now it ...

Sell More on Amazon.com: Understanding Keywords, Categories, and Amazon's Algorithm's

Penny C. Sansevieri | Posted 05.15.2014 | Books
Penny C. Sansevieri

Most of us know Amazon as one of the biggest online stores where you can get everything from the latest tech gadget to your favorite book. But what ma...

Why Having a Platform May be the Only Way to Sell Books

Penny C. Sansevieri | Posted 09.22.2013 | Books
Penny C. Sansevieri

Some years back, the industry starting tossing out the word "platform" like confetti during Mardi Gras. Everyone was using the phrase and it quickly b...

Transactional Love

Fred Waitzkin | Posted 08.27.2013 | Books
Fred Waitzkin

The two impulses -- writing and selling -- couldn't be more different, or at least they have been for me.

The Battle to Save Bookstores

Penny C. Sansevieri | Posted 05.29.2013 | Books
Penny C. Sansevieri

Should publishers step in to save bookstores? The answer, without question, is yes. But it's bigger than that.

Does Social Media Sell Books? Gillian Flynn's Agent Gives Her Perspective

Fauzia Burke | Posted 04.09.2013 | Books
Fauzia Burke

How important is social media for book sales? I decided to ask this question to someone who has had a front row seat to the success of Gillian Flynn as well as many other authors.

How to Fix Amazon's Review System

Warren Adler | Posted 03.30.2013 | Books
Warren Adler

For Amazon, the system began with good intentions as a marketing device for books, but unintended consequences have made it both an unreliable and suspect platform. Worse, it has tempted the unscrupulous.

Sales Of Print Books Fell Again In 2012

Posted 03.06.2013 | Books

Sales of print books fell just over 9 percent last year, according to Publishers Weekly. Reporting on figures tracked by Nielsen BookScan, which t...

What's Your Number? Confessions of an 'Amazon Rank'-Obsessive and Soon-to-be 'Author Central' Addict

Nora Zelevansky | Posted 09.15.2012 | Books
Nora Zelevansky

My father-in-law turned to me and asked: "So, what's your number?" I looked back at him blankly. I was so naive in those days (last week). That was when I learned about the Amazon Best Sellers Rank.

'Independent Booksellers Have Never Faced Anything Like Amazon'

Steve Rosenbaum | Posted 07.25.2012 | Technology
Steve Rosenbaum

For all the talk about 'monetization' -- the actual business of media often gets shorted on the industry conference circuit.

A New Way To Sell Books?

Posted 05.21.2012 | Books

If you're struck by wanderlust but are short a few vacation days this summer, reading can transport you anywhere: the west coast, the Himalayas, Europ...