I had to be my own street team. I had to keep my baby from drowning. I had to do so until it could swim on its own. Here's how I've been marketing my book in innovative ways. You can do the same.

I admit that for many years I subscribed to the policy that a book, any book, was always better than no book. In recent years though, I have come to believe that it is the dirty little secret of the bookselling world that some books just suck.

When my first environmental thriller published in mass market paperback in October 2008 from Berkley, it had a good run. Freezing Point is about a sol...

HARDCOVER FICTION 1. "The Inner Circle" by Brad Meltzer (Grand Central Publishing)...

HARDCOVER FICTION 1. "Port Mortuary" by Patricia Cornwell (Putnam Adult)...

I have this tendency to think that whatever I'm writing at the moment is the best thing I've ever written -- and possibly the best thing that's ever b...

Robert Messenger, the new editor for Books, talked with PW about what he plans on reviewing, the importance of keeping long-form book coverage intact,...

For a few weeks now he's been "going old school," selling his highly reviewed collection of short stories, "There Is No Other," "via makeshift pushcar...

As Britain's former prime minister navigates his way through the world's most disastrous book tour, there's reason to think that his legacy may be a g...

By the time 2011 rolls around, Nolita's McNally Jackson Books will have an Espresso Book Machine, the Xerox-like on-demand device that prints a fully ...

TORONTO, Aug 9 (Reuters) - Indigo Books & Music Inc (IDG.TO), Canada's largest bookstore chain, posted a greater-than-expected quarterly loss on Monda...

Several years after the launch of its online e-book store in the U.S., a Kindle Store has finally opened in the UK....

Cookware heavy hitter Williams-Sonoma is acknowledging the expertise and power to move books of one independent bookseller. Starting August 2, each of...

In an effort to curb escalating book prices amid sky-high college costs, bookstores at more than a dozen campuses across the state and hundreds more a...

In case you missed it, Amazon told the world yesterday that for the last three months it was selling more e-books than hardcover books and in the last...

On Twitter, you can exchange erudite, funny, snarky, emotional thoughts on literature all day long. It's like going to a writers' conference without the booze and ill-considered affairs.

[S]ome entrepreneurial zeal to complement the creative spirit is becoming more and more important. So what are the new skills that authors are learnin...

Speaking and book events are great ways to build your platform, but if you aren't selling books there's little point in doing them.

A recent New York Times article about book thefts has the online community atwitter about one mysterious Boulder author accused of feeling a little to...