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Books News

10 Ways to Rock on Social Media and Still Have a Life

Penny C. Sansevieri | Posted 11.17.2009 | Media

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Media News
Penny C. Sansevieri

It's true: social media is here--and there goes your life! Well, maybe not entirely but it sure seems that way sometimes, doesn't it?

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Fifty Things Under $50 Bucks To Promote Your Book

Penny C. Sansevieri | Posted 11.16.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Youtube, Books-News, Book Marketing, Authors, Twitter, Books, Facebook, Books News, Marketing Authors, Blogging, Books News
Penny C. Sansevieri

These days it seems like everyone's book marketing budget is a little tighter. If you're feeling the pinch, here are some tips that could help keep you on track.

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Malcolm Gladwell and the Case For Endless Self-Googling

David Quigg | Posted 11.16.2009 | Books

Read More: Outliers, The New Yorker, Book Reviews, What the Dog Saw, Essays, Writer, Steven Pinker, Gladwell, Tipping Point, Blink, Eigenvalue, Igon Value, Authors, Self-Googling, Algebra, New York Times, Malcolm Gladwell, Books, Books News, Google, Books News
David Quigg

I piled cringe upon cringe Friday -- first because I read Steven Pinker's vivisection of Malcolm Gladwell's new collection, second because of what I found when I Googled a flub Pinker wielded against Gladwell.

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Warren Buffett and the Business of Life: Part 3 of 7

Alice Schroeder | Posted 11.12.2009 | Books

Read More: Berkshire Hathaway, Excerpt, Economics, Stock Market, Economic Crisis, Business News, Warren Buffett, The Snowball, Books, Alice Schroeder, Business, Books News, Financial Crisis, Books News
Alice Schroeder

Buffett had indeed learned through experience that "when in doubt keep holding"; he said, "I've made most of my money sitting on my ass."

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Google Books and the High Bar for Approval: Why Opt-In May Sink the Deal

Peter Brantley | Posted 11.03.2009 | Books

Read More: Google Book Deal, Technology News, Google Books Deal, Department of Justice, Justice Department, Technology, Google Book Search, Google, Google Books, Books-News, Books News
Peter Brantley

The only way this book digitization effort makes business sense for Google is if it can amass control over a sizeable swath of rights and can monetize those rights at will in future business models.

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RIP Hardcovers ... Long Live the Kindle

Fauzia Burke | Posted 11.02.2009 | Books

Read More: Authors, Marketing, Ebooks. Kindle, Publishing, Web Marketing, Books, Books-News, Books News
Fauzia Burke

Book publishing is not dying, it's evolving. How much energy and money can we save if we stop publishing hardcovers?

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Everything Is Your Resume

Penny C. Sansevieri | Posted 10.28.2009 | Books

Read More: Online Marketing, Promoting Your Book, Marketing Yourself, Book Marketing, Authors, Youtube, Twitter, Books, Facebook, Marketing Authors, Books-News, Blogging, Books News
Penny C. Sansevieri

When you put something online, it can almost live forever. That means that we have to be careful what we share, what we say, and the footprints we leave online.

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The Moral Ferocity of Eating Animals

Dr. Andrew Weil | Posted 10.28.2009 | Books

Read More: Veganism, Farming, Animal Cruelty, Vegetarian, Factory Farming, Why Our Health Matters, Books, Dr. Andrew Weil, Agriculture, Vegan, Factory Farms, Eating Animals Jonathan Safran Foer, Omnivore's Dilemma, New Books, Vegetarianism, Michael Pollan, Books News, Farms, Food Politics, Eating Animals, Food, Jonathan Safran Foer, Books News
Dr. Andrew Weil

If you eat meat from factories you have not absorbed the reality of factory farms. If you truly understood what happens inside these windowless animal jails and abattoirs, you simply would not eat this meat.

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I'll Take a Community With That Book, Please!

Fauzia Burke | Posted 10.20.2009 | Books

Read More: Authors, Web Marketing, Publishing, Publicity, Books, Online Book Publicity, Books-News, General Publishing, Micro Communities, Niche Marketing, Books News
Fauzia Burke

General trade publishing is for everyone, yet there is no "everyone" out there. Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.

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10 Things Bookstores Need to Do to Help Themselves

Jason Pinter | Posted 10.12.2009 | Books

Read More: Publishing, Book Publishing, Books, Authors, Future of Publishing, Bookstores, Reading, Books-News, Books News
Jason Pinter

I unabashedly love bookstores. But they need to evolve, to change some habits that have long since become obsolete.

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Why I Held My Book Launch Party in a Hair Salon

Dr. Irene S. Levine | Posted 10.05.2009 | Entertainment

Read More: Chappaqua, Women, Book Publishing, Books, Overlook Press, Irene S. Levine, Hair Salon, Bff, Friendship, Second Story Books, PsychologyToday.Com, Launch, Party, Independent Bookstores, American Booksellers Association, Book Launch, Booksellers, Indie Bound, Clinton, Stylist, Books News, Entertainment News
Dr. Irene S. Levine

Although many people were surprised before I explained why, deciding to have my launch party at Donna Hair Design in Chappaqua was a no-brainer

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