Brandstrong: Why Smart Marketers Aren't Afraid to Wear Yellow
Sarah O'Leary
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Posted 11.25.2012
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Business
Read More:
Nike,
Corporate Sponsorship,
Borrowed Equity,
Nonprofits,
Susan G. Komen,
Breast Cancer,
Cause Marketing,
Marketers,
Michael Jordan,
Susan G. Komen Planned Parenthood,
Marketing,
Nancy Brinker,
Lance Armstrong,
Lance Armstrong Doping,
Livestrong,
Business News
No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?
