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Brandstrong: Why Smart Marketers Aren't Afraid to Wear Yellow

Sarah O'Leary | Posted 11.25.2012 | Business
Sarah O'Leary

No one wants to form a partnership with a celebrity who ends up in a line up or caught up in a host of other brand damning by association situations. So why is Lance Armstrong and Livestrong still a smart move for a plethora of potential partners?