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Brain Consumer Choices

All That Glitters Ain't So Great: How Your Brain Rates the Stuff You Buy

Ben Thomas | Posted 03.09.2013 | Science
Ben Thomas

In some senses we've come a long way since the days of bartering grain for gold trinkets. But in many other, more primal ways, the machinery at work has always been the same. Case in point: a new study that's worked out why some of us are more confident in our purchases than others.