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Brainstorms

Why Creative Brainstorms Waste Time, Money and Endanger Brand Health

Sarah O'Leary | Posted 12.11.2012 | Business
Read More: Brainstorms, Creativity, Direct Marketing, Online Advertising, Advertising, Creatives, Marketing, Consumer Products, Business, Marketing Best Practices, Business News
Sarah O'Leary

"All hands on deck" creative brainstorms are often wildly inefficient, ineffective and financially irresponsible. Here are three major downfalls of "more the merrier!" creative brainstorms.

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You're Invited to a Digital Brainstorm

Don Tapscott | Posted 05.25.2011 | Technology
Read More: Brainstorms, Internet, Education, Macrowikinomics, Web 2.0, Crowdsourcing, Technology News
Don Tapscott

The Net Gen Education Challenge is a call for ideas to shape the future of education, and this year we're also looking for ideas on how to fix the world's institutions, such as business and government.

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Malcolm Gladwell and Others Bring a Novel Approach to Book Readings

Danny Groner | Posted 05.25.2011 | Entertainment
Read More: Malcolm Gladwell Outliers, Q&A, Chuck Klosterman, Reading, James Frey, Books, Pop Culture, Malcolm Gladwell, Book, Reader Q & A, Brainstorms, Entertainment News
Danny Groner

Reading aloud from their books, authors hope that readers will relate to the material, its characters, themes, comedic moments and underlying messages. When writers can convey these elements themselves, it's even more potentially provocative and lucrative.

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